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Two stunts with relish to go

ByMark Borkowski

I have been critical about Burger King’s PR efforts in the past, but their latest stunt, which started in Chicago and is currently working its way across America, is generating some interest from PR blogs. Burger King have been dropping wallets in the street for people to find. When opened, the wallets are found to…

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Burger King public relations "U" turn

ByMark Borkowski

Last December, Burger King generated some positive PR chatter when it signed an EU undertaking to end fast-food advertising aimed at the under-12s. Well, that hasn’t lasted. I have just noticed that the food behemoth is preparing to launch a global campaign for kids next month with a toy promotion featuring characters from The Simpsons….