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Blue Monday- sending out the right signals

It’s banal. It’s cynical. It lacks all credibility. Yet somehow Blue Monday has become an actual thing, a date that registers on our cultural calendar and even has its own Wikipedia page. This is the day, usually the third Monday in January that Psychologist Dr Cliff Arnall showed to be the most miserable day of…

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You must just show up as yourself!

Malcolm Walker and Tom Reddy how we applaud you! Being the subject of an observational documentary is not without risk, but Iceland emerges triumphant from their series because as an organization, they don’t perform. They don’t hide.  Malcolm and his team remain unashamedly authentic whilst not taking themselves too seriously. How wise. Who would have…

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Highly Evolved: Brand Survival in the Now! Economy

Software may be eating everything. But one thing that I’ve seen at Advertising Week Europe today is that we’re learning to adapt to these changes with zeal. This morning, Trevor Beattie announced the death of the thirty second advert, advocating a culture of five second segments instead. In the midst of the sea of white…