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Dissecting Tony Hayward

All brands in this new age require a long-term strategic overview of every potential threat. The corporate vicissitudes being thrown up by the 21st century means that communication and PR skills must be, of necessity, embedded in the captains of industry. After all they are the brand custodians. But looking at BP, and Tony Hayward…

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Brunswick and BP: PR and Responsibility

Scathing and probing headlines are continuing to castrate and castigate BP’s hapless crisis PR endeavours, further to my blog of the other day. Disapproving chatter clutters the web and denunciatory journalists, bloggers and commentators continue to feed on the corporate leviathan’s swift downward trajectory. The latest casualty in the ongoing debate about the oil spill…

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Rebecca Adlington to be new face of Speedo

British Olympic gold medallist Rebecca Adlington will be announced as the new face of swimwear brand Speedo on Thursday, according to the Telegraph. Adlington will join Michael Phelps, who won a world record eight golds at the 2008 Beijing Olympics, as Speedo’s official face of the world’s biggest swimwear brand. Phelps has been sponsored by…

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Does the mighty BP really find proper journalism so threatening?

One thing which makes huge corporations especially cross is when the media advisers they assume will help protect them from bad publicity fail to exercise proper PR housekeeping and end up landing them in sheep dip. Step forward the WPP media buying company MindShare, who recently issued a memo to the effect that BP wished…