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David Bowie – the reclusive master of self-promotion (The Drum)

It was this time three years ago when the release of a song sent shockwaves around the world, from Ibiza to the Norfolk broads. David Bowie marked his 66th birthday by giving his fans ‘Where are we now?’, a mysterious but somehow so familiar new single, his first in a decade… http://www.thedrum.com/opinion/2016/01/11/david-bowie-reclusive-master-self-promotion

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Journalist bites PR. Never explain, never complain.

Last Wednesday, the cuddly, credit card provider Mastercard ran into an alleged ‘PR fail’ storm when their PR agency mishandled and misjudged a bevy of journalists they were inviting to the Brit awards. Scribblers claim that, in exchange for entry to the event, they were asked by email to guarantee coverage, and were requested to…