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Mark Borkowski

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Looking to the Future of PR

ByMark Borkowski November 15, 2010

The recent story in the papers about Geoff Baker, the former gatekeeper for Sir Paul McCartney who now dresses as a dustman to give tours of his home-town, should act as a salutary lesson for all entertainment publicists. I first met Geoff at the height of his journalistic powers, as a showbiz reporter for the…

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Not Rocking the BRITS

ByMark Borkowski February 20, 2009

Where have all the rebellious heroes of British music gone? If the Brit Awards are anything to go by, there is pretty much no such animal anymore, just a parade of no-marks who are too wary of upsetting Mastercard, the sponsors, and the TV executives to do anything interesting. The fact that the inoffensive Welsh…

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The Next Big Forgettable Ephemera Thing

ByMark Borkowski December 16, 2008

A fascinating article in yesterday’s Guardian, marking the rise and rise of TV merchandising, which started out by accident thanks to Mattel bringing out a range of toys to coincide with Conan the Barbarian that it couldn’t sell, forcing the company to create He Man and the Masters of the Universe and a plethora of…

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