Not a day goes by without someone new “weighing in” on the Oscars So White row. Yesterday it was Obama’s turn, today it’s mine. Say what you will about the Academy of Motion Picture Arts and Sciences, but they know how to keep entertainment hacks busy. The diversity in opinions crowding for attention since the nominations…
I don’t usually do awards ceremonies. I’d generally rather be making a new campaign than remembering the last one. However, as the end of the year finds Borkowski towers in a reflective mood, I thought I’d put together a brief collection of 2013’s standout PR moments—the ones that made us gasp with astonishment, and the…
There was a news break from the FT on Monday which reported “Starcom Mediavest Group has signed a huge advertising deal with Twitter” representing hundreds of millions of dollars in revenue over multiple years for the tech company. Wisely, Twitter and Starcom declined to discuss the financial details of the agreement. According to the FT,…
Mubarak has gone and the streets of Egypt are peaceful once again.The tension has subsided and now, finally, a little humour can be found in the situation…
Another year, another PR Week Awards night. Winners love it, losers loathe it. My agency, Borkowski, ignored it for years. Truthfully, it’s a somewhat odd night. I met so many friends I just didn’t know I had. I don’t usually have the emotional stamina to stay the course and tend to slope off before the…
The Malcolm Hardee Awards are getting a good rise out of their latest crop of nominees – or one of them in particular. The awards honour Hardee – one of the greatest festival pranksters and publicity magnets – by giving out semi-satirical awards. This year the committee chose to nominate US stand-up Bo Burnham for…
The last time we entered the PR Week Awards was fifteen years ago. Then, we won the award for Best Promotional Activity for a publicity stunt that involved a circus and a clown. It was a well-earned award, beating Freud’s Planet Hollywood campaign. For many reasons, however, we have not entered since then. This year,…