The attack on the soldier on the streets of South East London was truly terrible. The two men who carried out the attack coveted one thing: the oxygen of publicity for their cause. And boy, did they get it. Today’s papers are entirely dominated by sensationalist headlines and language that does nothing to encourage calm…
I’ll be examining the manipulative new age of PR and social media, and how the herd is motivated to reshape our lives, in Edinburgh next week. My lecture is one of the key events in the inaugural Edinburgh International Marketing Festival on Tuesday 24th August at 17.30 and the lecture aims to reveal exactly how…
So Hillary Clinton’s campaign has reached for a soapbox and megaphone in a desperate attempt to regain momentum to counter the compelling charisma of Barack Obama who is leading the polls. The British broadsheets are all drawing parallels with John Major who pulled his ’92 campaign up with a pair of cosmic sock garters using the…
NICHOLAS BERG R.I.P. Stomach-churning, hideous images are the stock-in-trade of the Al Quaeda publicity department. Their cuttings library grows daily. To describe the destruction of four airliners and the World Trade Centre as the world’s blackest-ever PR stunt is not to intend disrespect to its innocent victims; rather it’s to acknowledge that Bin Laden and…