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Dreaming of Christmas 2016

ByMark Borkowski November 6, 2015

You could power much of the national grid on the hype that’s been fissioning on social media. We’ve been drip fed on teasers and speculation has been rife. It isn’t a new Star Wars or Bond. It’s November 2016 and we’re watching the latest John Lewis Christmas ad. Could it possibly top the previous year’s…

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Mark My Words | Uncategorized

The Cadburys Takeover: Dairy Milking?

ByMark Borkowski January 22, 2010

Over the years, my company has worked with a great many heritage brands – from Horlicks to Gordon’s Gin, Hovis, Selfridges, R White’s Lemonade and of course Wispa. I understand, as a consequence, that these sorts of brands – usually on the back of iconic advertising campaigns and careful PR that pushes all the least…

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