The end of a press day

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After the launch of the new Virgin Megastore in Manchester Borkowski muses on the effort that goes into a press launch. This candid snap shot encapsulates the feelings of a publicist after the media have packed up and gone home.
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The Mighty Ossie

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There is only one person I wanted to be when I was ten years old – the majestic Peter Osgood. Here are four reasons a small Chelsea fan adored the strapping centre forward.
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BURN BABY BURN

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In the aftermath of Anna Nicole Smith’s untimely death and the media frenzy over Britney Spears’ apparent inability to cope with fame and its consequences, the Borkowski poet in residence offers these words of advice for any starlet living on the edge… To read Mark Borkowski’s take on the same subject, click here. Bubbling, bubbling, bubbling under. Who’s going to come and steal your thunder? Who’s going to take your crown away rock your confidence, make you sway? Fresh as a, fresh as a, fresh as a daisy; that’s what you were before fame turned you crazy. Now even Frankenstein…
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LIGHTER THAN AIR

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Troubled pop starlet Britney Spears took reinvention to an extreme this weekend, shaving her head to the scalp days after reportedly checking in and out of rehab, sparking media speculation that she is nearing a breakdown. The weight of the world rests on celebrity shoulders when the pressure gets too much and confidence moulders away into rehab after the call of the wild has stripped back all ego to find hurt, hungry child. So it’s no surprise that Britney Spears’ hair was the first thing she’d lose to feel lighter than air and capable, confident despite all the shocks to…
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SWINGS AND ROUNDABOUTS

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Robbie Williams checked himself into a rehab clinic on Tuesday. Last night, a reformed Take That won Best Single at the Brit Awards. Swings and roundabouts, seroxat not booze. Robbie Williams is making the wrong sort of news. Swings and roundabouts, Red Bull and Vicodin. Robbie’s in rehab. His star is eroding. Swings and roundabouts, cigarettes and pills. Take That are partying through Robbie’s ills. Swings and roundabouts, depression’s the pits. Especially when your old band do so well at the Brits.
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It's only a Boar that's Bored.

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I have blogged before about how animals can upset the applecart and create negative publicity.  I am keen to talk about the positive use of publicity to make people and brands famous, but my research continues to stumble on gaffs made by publicists trying to lure the media with a tale involving animals.  In 1950, the German publicist Wolfgang Meyer, used a wild boar called Fritz to publicise a film being made in Germany, loosely based on the Arthurian legends.  His idea was to let the boar loose in a little village outside Mainz where the film was being shot. …
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