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Shock Sony pictures invest in Prom Night publicity stunt ..

At long last, a Hollywood Studio buying into a publicity stunt. According to reports, a fear-inducing publicity stunt in US movie theatres helped usher in success for the new film “Prom Night,” as the movie won the box office battle for the weekend ending April 13, according to USA Today and other film sources. The…

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Can Max Mosley survive at the helm of the FIA?

Yes – Mark Borkowski, Media commentator and publicist Can a personality survive the sort of scandal enveloping the beleaguered FIA president, Max Mosley? Of course, but it all depends on their attitude to how the media are reporting the story. It is an unenviable situation of deep personal pain. At least Max can afford good…

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Brand Sarkozy: who is behind the French leader's London PR triumph?

The French president’s PR team brought the Sarko & Carla show already perfected in their home country to London this week with similarly successful results The UK national press dedicate a third day of considerable space to the state visit to Britain by French president Nicolas Sarkozy, aided and abetted by his able uber-Frau.