John Pinette is one of the funniest stand ups I have seen in years. This oversized routine is dominated by frustrations about food cafeteria lines and the modern day morons. After 24 hours in Edinburgh, I’m beginning to turn into him! Pinette talks about someone in a restaurant queue saying “how big is your small?”…
By Amol Rajan Tuesday, 19 August 2008 Britain’s Olympic heroes in Beijing are being circled by increasing numbers of sports agents, multi-nationals and image consultants desperate to cash in on their new-found fame. Behind the scenes in China’s capital, newly crowned champions, from the swimmer Rebecca Adlington to the cyclists Bradley Wiggins and Chris Hoy,…
Here’s another selection of links to radio appearances talking about The Fame Formula. To listen to Mark speaking about The Fame Formula on On the Record with Eric Schwartzman, a regular podcast available on iTunes telling the story behind the story – mainstream journalists, influential bloggers and podcasters talking in depth about how technology is…
By Nick Harris in Beijing She won by miles, and shattered the world record. She took her second gold of the Games, to become the most successful British swimmer in a century. Fellow swimmers were calling her Dame Becky yesterday, as Team GB headed for its best-ever Olympic weekend. So how would Rebecca Adlington celebrate?…
The Daily Mail ran a second review of The Fame Formula last Friday, reproduced below until it goes online and can be linked to, by Lydia Slater under the Critic’s Choice banner.
Times Online are running an audio interview with me on their arts and entertainments page in a prime position on the page, just below an exclusive extract from My Little Armalite. It’s running under the headline The Greatest Publicity Stunts Ever: PR wizard Mark Borkowski talks to Hardeep Singh Kohli about the geniuses of hype….
The press coverage of The Fame Formula has been phenomenal; not least on the radio, as you’ll discover if you listen to a few of the files linked below. More files will be posted as they arrive. To hear Mark on BBC Radio 4’s Today programme, discussing celebrity alongside author Christopher Brookmyre, click here. —…
In amongst the hoo-ha surrounding the publicity for The Fame Formula, including reviews in The Guardian, the Sunday Times and numerous other organs, plus a host of radio show appearances, I had let the Fame Formula competition nag at me a little because it is even more impossible to predict who or what may turn…
What a weird weekend. There was no end to the promo cycle for the book. My heart was in my mouth as I was being interviewed by my old client Mark Lamarr who was standing in for Jonathon Ross with Jo Brand on Radio 2. Mark is not a fan of ephemeral hype nor the…
Spinmeisters of the Universe Colin Byrne is dazzled by the cynical skills used to promote politicians and Hollywood stars alike Colin Byrne The Guardian, Saturday August 9 2008 Alpha Dogs: How Spin Became a Global Business by James Harding The Fame Formula: How Hollywood’s Fixers, Fakers and Star Makers Created the Celebrity Industry by Mark…