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Bespoke team serves ace in attempt to rebrand Andy Murray at WimbledonBuzz up!

Andy Murray prepares for a practice session surrounded by his team of coaches. Long tipped as a possible Wimbledon champion, it is not only Andy Murray’s game that has vastly improved. The relaxed demeanour, iconic all-white kit and trim haircut on show this week are a long way from the surly teenager with unruly curls…

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Taking the Flack: Prince Harry and the Royal Press Machine

The papers have been full of Prince Harry’s new girlfriend Caroline Flack, the presenter of Gladiators and, it has become clear, a full throttle Alpha Female and a hedonist of the first order. But now The Sun has announced that Harry’s dumped Flack because he misses Chelsy Davy, quoting him – through a friend –…

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Cristiano Ronaldo and Paris Hilton: was it a stunt?

Could the tabloid-friendly sight of Cristiano Ronaldo and Paris Hilton in a Los Angeles nightclub the night before the footballer’s Real Madrid deal was confirmed be a coincidence? Originally published on the Guardian website Call me a cynical old publicist but I have to admit that I am hardly surprised to see Cristiano Ronaldo spread across…

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Boyle-ing Point: The Caustic Nature of Fame

There’s not that much of a gap between Phineas Taylor Barnum, grandmaster of the freak show, and Simon Cowell. Both Barnum and Cowell are exemplars of transmuting showbiz into mega-biz gold. The difference is that we look back now, 150 years later, and judge the freakshows that made Barnum’s name as exploitative and degrading. I…

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Name Changes, Wispa and More

An article in today’s Independent on brand name changes, comebacks and stunts, mentioning the Borkowski Wispa campaign and quoting me from a blog, originally published here. “We should really have learned from the past. Cadbury started making Wispa bars again two years ago after an online campaign by chocoholics supposedly nostalgic about their 1980s heyday….