The big question dominating the PR world this week is “have Apple changed their ways and started leaking product to the press?” after a prototype of the next iPhone found its way into the hands of tech journalists at Gizmodo. The way in which Apple practices its PR is fascinating. They are intensely secretive, they…
We’re living in what Seth Godden calls “the century of ideas diffusion”. Last night’s historic TV debate was launched with a weight of expectation as to how it might change this perception. If it did, it was mostly for the political classes. The debate was carefully, rigorously planned as an attempt to revivify politics, seen…
One person who understood deeply and passionately about making the most of publicity – and who would have livened up the coming election no end if he had cared to participate in the process – was Malcolm McLaren, who died yesterday. A non-conformist who enlivened punk with his arch brand of anarchy and who helped…
The Independent have published a piece by me on Tiger Woods and the new, daring Nike advert he appears in. Here’s an excerpt: “Through all of Tiger Woods’ scandals, Nike have stayed with him. Other sponsors disappeared, but when he made his big apology, they were sitting in the front row. And now they’re taking…
You wait all week for a good publicity conversation generator that is not related to the general election – and then an astonishing one pops up, in the shape of Nike’s Tiger Woods tour de force.
Another week of charting the ups and downs of celebrity, first in the Guardian, discussing the rise, fall and rapid rise again of Russell Brand, who has risen phoenix-like out of the ashes of Sachsgate to find himself on the verge of international stardom. You can read the full article here, but here’s my note…
Given that an election tends to exist in a crowded little bubble all of its own and that there are now ever more ways of competing for attention, with iPhone apps, Twitter feeds, Facebook pages and the like being utilised by every politico going, journalists are going to have a harder time than ever getting…
There have been weeks and weeks of phony electioneering and, finally, this morning Gordon Brown has told the world what we already knew – the election will be on 6th May. From the negative electioneering of mashed up, satirical posters, to the dusting down of the old Saatchi creative team – to deliver up what…
How can you tell that the Tories are suffering in the polls? That the smile behind David Cameron’s airbrushed poster is turning into a grimace of fear? Simple: they’ve brought back the heavy hitters to run their campaign. M&C Saatchi have returned to try and work the magic they made for the Thatcher government. It’s…
What is the status of the 12-year-old Samantha Cameron photo shoot that’s been sashaying its way across the news agenda over the last 24 hours? Has an enemy found something new to embarrass the Tories with or is this just another shot across the bows of the upcoming election by the party’s spin doctors? Have…