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Waitrose and the twitter storm: happy accident or calculated hit?

Waitrose have joined the happy band of consumer brands to have a well-intentioned twitter campaign hijacked, as their #waitrosereasons hashtag found itself the source of various class-based jibes at the expense of this most well-heeled of retailers. I am still trying to work out if this was a calculated attempt to kick off a conversation….

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Royals have to draw line in the sand – but it’s a high-risk move

This piece originally appeared on Scotsman.com The Duke and Duchess of Cambridge are right to be taking this course of action – they’ve got to draw a line in the sand. They are boosted certainly by the current mood of the media in this country. I suspect that ten years ago we would have seen…

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The Hillsborough Disaster and the Fresh Dangers of Media Manipulation

The long-overdue answers about police conduct during the appalling Hillsborough disaster have captured the media, and particularly the red-top, imagination. It’s small wonder- the tragedy is ingrained into our national psyche to a degree unmatched by any comparable event. Understandably, the families of the 96 have campaigned unrelentingly for justice, but the fascination extends beyond…

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Vladimir Putin and the pitfalls of the personality cult

Vladimir Putin inspired worldwide scorn and a few great photoshops this week when he announced his plans to aid the migration of some unfortunate birds with the help of his trusty hang glider and a superhero-esque costume. In some sense, people are right to laugh- Putin is a crazed autocrat, so mad on his personality…

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How do you solve a problem like Frankie? Channel 4 joins the major leagues

Channel 4’s valiant efforts at major sports broadcasting have met two very particular challenges this week, each testing their capacity to cope with the full burden of an excitable, demanding and very very large public. It’s a classic David/Goliath situation. Channel 4, having spent a good deal of promotional budget painting itself as the rising…

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The Essex Lion and the Roar of the Crowd

The bank holiday would not be complete with out a silly season story. This year we were spoiled with the legend of the itinerant Essex lion. Mysteriously, an escaped lion was spotted on the loose in Essex, instilling panic as it roamed the grassland of St Osyth. The big game media hunters turned up in…

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Prince Harry's Magic PR Touch

The success of Innocent and Red Bull beverage brands inspired a slew of wannabe drink entrepreneurs ten years ago . Many of the hopefuls wandered  through my doors looking for PR.  One afternoon, two well healed young men stepped into my office bristling with an array of technicolour bottles, full of herbal fizz. A turbo…

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Twitter or Trad PR? Always Check the Bathwater for Babies

The past few years have seen huge debate in the PR industry around the radical reshaping of public relations. Why, asked the naysayers, would a Celeb employ a PR in an age where they can use Twitter to break stories, correct rumours, build their brand and offer coveted insights into their lives? DIY was the…

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Olympics Hysteria: harnessing the power of the crowd

The media this week has been awash with commentary on the vast gap in the British cultural landscape between August 2011 and August 2012. This time last year, we were transfixed by images of rioters smashing windows and burning buildings. Now, we are overwhelmed by Olympic spirit, and it is the athletes stealing victory and…