I recently came across a post on PR Newswire’s blog (http://blog.prnewswire.com/2013/08/01/using-storytelling-to-drive-business-goals/) informing me of all the ways I could use storytelling to drive my business goals. Like the narrator of Marcel Proust’s In Search of Lost Time, who finds himself cast back in time upon consumption of a madeline, I was sent rocketing back to…
Activists scaled The Shard and the Home Office brazenly paraded their views on strategically driven ad vans. Has the PR stunt died a somewhat tepid death? In a CommsChat twitter conversation, Mark Borkowski discusses bullish lobbying, the art of EQ & the importance of play via Plato.
This week, the British media’s obsession with Twitter reached a new zenith. Unfortunately for the social network, however, this was no love in. Instead, after feminist campaigner Caroline Criado-Perez drew attention to vicious slurs and threats made to her via the site at the end of last week, commentators have been up in arms, arguing…
This week, the business and media commentariat have talked of little but the upcoming merger of Omnicom and Publicis, the second and third largest advertising groups in the world, respectively. As befits a venture which involves hundreds of the world’s most glamourous admen and women, the accompanying spin is so utopian as to be dazzling….
Photo Credit: Andre Camara So there we have it; the conclusion of the greatest product launch campaign Britain has ever seen. No, Apple didn’t bring out the iWatch while you weren’t looking. I’m talking about the latest release from modish mass market lifestyle brand Clarence House. In order to promote the latest instalment in…
When, in 2010, David Cameron described commercial Lobbying as the “next big scandal” in British politics, he drew attention to a strange truth. The work of the commercial lobbyist has all the necessary triggers for popular British outrage, not least because it’s conducted by a tightly networked elite behind closed doors. Despite this, the public…
Last week, six members of Greenpeace ascended their way into the history books during fifteen hours of sheer sweat, muscle and no doubt emotion, as they scaled The Shard to draw attention to Shell’s plans to drill for oil in the Arctic. It was a bold, inspiring, beautiful action, that did the thing that all…
As Britain hails a new hero in the shape of Wimbledon great Andy Murray, it’s natural to wonder what impact his victory will have on him from a PR point of view. The genius of Simon Fuller and his team at XIX Entertainment, managers of the tennis star, is that they are building a brand…
There’s an exhibition on at the moment at the British Library entitled Propaganda: Power and Persuasion. A much maligned term these days, thanks to the work of Herr Goebbels & sons (which is presented in all its horror/glory in the exhibition), propaganda also has a less sinister heritage – the term entered common parlance when…
“Three may keep a secret, if two of them are dead.” So said Benjamin Franklin, a man who knew a thing or two about the activities of the state and its miscontents. He recognised the haste with which word spreads once a secret gets out, particularly when the information contained is shocking or surprising –…