|

Now this is a great PR stunt

T-shirts equipped with ‘I, Robot’ trailer Coming soon to a T-shirt near you: trailers for “I, Robot,” starring Will Smith. In the never-ending search to capture the attention of consumers bombarded by commercials, billboards and a massive array of other advertisements, 20th Century Fox debuted an innovative new guerilla marketing tactic at E3 last week…

|

Michael Moore the follow-up

Hot off the wires from the Canadian �National Post�… �In the days before Cannes, Michael Moore’s Disney criticism whipped festival audiences into a fever for Fahrenheit 9/11. Hollywood cynics called it the usual P.T. Barnum showmanship by Moore, but when the movie finally unspooled, it earned resounding applause at Monday’s press screenings.� Barnum � excellent….

|

Piers Morgan Goes and yet another Media Person makes a dignified exit

So Piers steps down. Has anybody noticed that, through all the scandals hitting the headlines during and after the Iraq war, the only resignations have come from the media world? Dyke…Gilligan…Davis….and now Morgan. We’ve yet to see a single Government goon take the pearl-handled revolver. Food for thought?

|

The vile PR stunt that escalates the hatred

NICHOLAS BERG R.I.P. Stomach-churning, hideous images are the stock-in-trade of the Al Quaeda publicity department. Their cuttings library grows daily. To describe the destruction of four airliners and the World Trade Centre as the world’s blackest-ever PR stunt is not to intend disrespect to its innocent victims; rather it’s to acknowledge that Bin Laden and…

|

PUT ANIMAL IN CHARGE

Lou Grant was an iconic TV show in the late 1970s starring Ed Asner as the eponymous newspaperman extraordinaire. The fictional L.A. Tribune he worked for employed a typical cast of clich�d characters including the Bright Young Reporter Joe Rossi, the septuagenarian female proprietor Mrs Pynchon (echoing Kay Graham who owned Newsweek and The Washington…