FCUK, off: fashion label decides to rest ‘tired’ logo Independent – London,England,UK … The publicist Mark Borkowski said the new promotion was a way to refresh the label in the face of competitors who were imitating the original campaign. … http://news.independent.co.uk/uk/this_britain/story.jsp?story=551885
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SCOTSMAN http://www.edinburgh-festivals.com/reviews.cfm?id=925692004 Son of Barnum: A Stunt Too Far KATE COPSTICK ASSEMBLY ROOMS (Venue 3) “I AM not,” says the cherubically charming Mark Borkowski, “a PR guru. I am a publicist.” But not a practitioner of what, in his final, admirably hard-hitting section, he calls “the art of the dark publicist”. Borkowski is Gandalf to…
PR stunts: an expert’s guide How do you sell tickets to your show? Make up a strange, tragic story and then sell it to the press. Mark Borkowski explains Myths and legends abound about who did what to promote which show at the Edinburgh Fringe. You can get away with things during these three weeks…
Mark Borkowski, head of the Borkowski PR agency, praised the way Ms Alam’s public image had been handled and the way she came across. “The programme obviously really wanted the chance to interview her, so the situation could be managed to her advantage,” Mr Borkowski said. “Any time there was a difficult question the way…
‘Me’ generation takes Fringe by storm Real-life tales of success, excess and misfortune are taking over this year, irking professional comics Other unlikely Fringe performers whose talks draw heavily on their own lives are Simon Donald, the co-creator of Viz comic, leading PR man Mark Borkowski, American news anchor Bob Wiltfong, and Colin Hay, the…
So this is it. FIVE. My NASA moment. FOUR. Countdown to Tuesday, August 10th, THREE. 11.45am, the Wildman Room at the Assembly Rooms. TWO. I am shaking and sweating and starting to gain a glimmer of a tiny, petrified notion of what… ONE OH MY GOD WHAT AM I DOING? Will my tales of ancient…
GIBSON’S lesson for PRs on how not to score own goals Telegraph.co.uk – London,England,UK … Mark Borkowski, another celebrity publicist, says the horsetrading tends to be more common in City, showbusiness, politics and features, where the journalists … www.telegraph.co.uk/news/main.jhtml?xml=/news/2004/08/05/nmed05.xml&sSheet=/news/2004/08/05/ixhome.html
There’s no such thing as bad publicity AIDAN SMITH T WAS another go-on-impress-me day on the Festival desk of the Edinburgh Evening News and, really, for a hack of such tender years, I was carrying far too much cynicism in the pockets of my copy of a Paul Smith pinstriped double-breaster. These were the 1980s…