In any move to war we get bludgeoned with the inevitable metaphors of motion. Whether it’s a strategic progression or headlong rush, a targeted advancement or mission creep, there is no turning back from the march of predictable language. Interestingly, in his seminal manual on how to hack our psyche’s mainframe Edward Bernays also captures…
Last week Mark My Words was awarded Vuelio’s PR and Marketing blog of the year. Thank you!
Snatching defeat from the jaws of victory. This is how shadow chancellor John McDonnell’s whipping out of Mao’s Little Red Book went down in the Commons yesterday. Critics, on both sides of the house, have lambasted the former backbench romper stomper for quoting from a genocidal dictator. McDonnell argues this “flamboyant gesture” was required to…
The formula for the Christmas Ad is out and even PRs are having a go. John Lewis’s Man on the Moon and Sainsbury’s Mog the Cat may have been beamed out into the national conversation courtesy of big budgets, social media overkill and appearing on platforms that still demand attention; but a bundle of Christmas-themed…
From the infuriatingly catchy to the plain bizarre Mark joins Adrian Chiles on Five Live to discuss the value of TV adverts- past and present. Alongside branding guru Robert Bean and Go Compare’s opera singer Wynne Evans Mark explores how, from Andrex to John Lewis, classic TV ads inject a brand into our cultural bloodstream….
In this month’s PR Week I ask what a World without PR would look like and basically imagine myself out of existence….. http://www.prweek.com/article/1371355/mark-borkowski-brave-new-world-without-pr
You could power much of the national grid on the hype that’s been fissioning on social media. We’ve been drip fed on teasers and speculation has been rife. It isn’t a new Star Wars or Bond. It’s November 2016 and we’re watching the latest John Lewis Christmas ad. Could it possibly top the previous year’s…
“Once the press officer becomes the story, it is the end of the press officer.” This was the verdict of one of David Cameron’s inner circle on Andy Coulson. For Seamus Milne the knives were out from day one. Jeremy Corbyn’s new PR chief- branded “fascist” and “odious” on Twitter and treated as “a man…
Last week an eloquent appeal was made by Mark Perkins to all London PRs: stop floating things down the Thames. He reminds us (given how forgettable they all are) that this year our murky waterway has been invaded by an armada of houses, apocalyptic horsemen, lottery balls, melted ice caps- to name a few. In…
The commentariat are baffled by Jeremy Corbyn. He does the unthinkable of giving straight answers to hypothetical questions. He can be pictured with a large marrow and not look ridiculous. So infuriated was Eamonn Holmes by Corbyn’s lack of sartorial concern that the Sky presenter gave up on sentences and reverting to a state of…