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The value of celebrity branding

One of Jim Moran’s publicity stunts involved the actress Ann Blyth taking a bubble bath before the eyes of photographers in Los Angeles for the National Association of Inventors. Blyth had just made a debut in the movie “Mr Peabody and the Mermaid” and had won an accolade for playing the mermaid. Moran thought she…

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The reviewing couch exposed

The Hollywood studios were always extremely frustrated by poor reviews. Today, film production companies aren’t giving reviewers the opportunity to slate their multi million dollar offerings before release; instead they are encouraging comment from random everyday internet users. Snakes On A Plane is the most current example of how a film can get hyped to…

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FAIRY TELLE WEDDING

EXCLUSIVE Have the Big Brother couple found true love or is it a … Mirror.co.uk – London,UK … As celebrity agent Mark Borkowski puts it: “Their celebrity was beginning to wane. By getting married so soon they’re trying to re-establish themselves.”. … http://www.mirror.co.uk/news/tm_objectid=17624139&method=full&siteid=94762&headline=fairy-telle-wedding–name_page.html

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Underneath the ices

Jim Moran was the publicist responsible for selling fridges to Eskimos when he famously teamed up “Refridgerator” with American Airlines. American Airlines virgin flight to Alaska needed publicity as well as “Refridgerator’s” first Ice Box. Moran organised the transport of the ice box on the first flight to Alaska, which brought about the publicity stunt…

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The marvellous coincidence of Oz

All my recent Hollywood publicist research has led me to the much-talked-about Hollywood myths. Over the years of movie publicity, a plethora of myths exists. A young intern at the Academy Library in Los Angeles, who I met on my last trip, has written to me having found some interesting information on a lady named…