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WHAT AQUA TEEN HUNGER FORCE CAN TELL US ABOUT MARKETING TODAY

It’s been a good year around the world for the outdoor media market. Unlike Britain – where we are still flogging campaigns that win awards rather than consumer cut through – publicity connoisseurs have feasted on a new generation of living outdoor ad sites, retail theatre and publicity stunts that capture front pages. This hunger…

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VOYEURISM DEATH AND ANNA NICOLE SMITH

It was horrible; within minutes of her terrible demise Anna Nicole Smith made universal headlines.  Before the poor woman was cold there was a feeding frenzy for the global media barons. Even as the proverbial ink dried on ” the page” celebrity voyeurs stepped up to paw over her tragic life. This was quickly followed by nodding…

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CELEBRITY VENN

Kylie Minogue and Olivier Martinez have split amid rumours he had been unfaithful. Olivier has been linked to a series of other women throughout the couple’s four-year relationship. The Borkowski poet in residence takes a look, from a male perspective, at how this sort of behaviour can help consolidate fame. It takes some saliva to…

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Harry Reichenbach's blindfold stunt drivers

Harry Reichenbach loved to use stunts to usurp commercial enterprise.  He keenly kept an eye on the media and anything that was getting a lot of attention would be targeted with one of his left field stunts.  Harry had used stunt drivers in the very early years to publicise fair grounds and circuses, but with…

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Matthew Freud, legendary manipulator, stage manager and fixer

My old pal Matthew Freud is truly a legendary manipulator, stage manager and fixer; a figure, whose undoubted skills as a PR suit, moves in shadowy circles. A regular at Davos, he knows how to knit his contacts together. There is much bitching about him, but not from me. There seems to be some sense…