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Muhammad Ali: titan of the ring who invented a unique brand of showmanship

Muhammad Ali was a limitless divinity, touched by a tincture of madness. He was the showman beyond all showmen, conquering the decades with an all powerful chaos. When I was still in short trousers I witnessed his all consuming hype machine sweeping up all in his path. Nobody was immune to it: an intoxicating deity,…

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A week of spin can’t save Top Gear from ratings slip

The spin and backtracking that have characterised Chris Evans’s steering of Top Gear have been more Downing Street press office than racing track. Last year it was “100% not true” that he was in line to fill Clarkson’s shoes; months later the BBC announced that they had signed him up for a three year stint….

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Jose Mourinho produced a PR masterclass to land his dream job at Manchester United

Jose Mourinho’s journey to Manchester United is the culmination of an impressive behind-the-scenes campaign of media manipulation. Assistant professors at Harvard Business School – where Sir Alex Ferguson has taught – would call it strategic positioning. It has been a masterclass in PR and playing between the lines. To read more: http://www.telegraph.co.uk/football/2016/05/24/jose-mourinho-the-special-one-produced-a-pr-masterclass-to-land/

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Noises off: The EU referendum and the virtue of shutting up

Every political campaign eventually enters a silly season. Apocalyptic scenarios are invoked; pledges are carved into stone; statistics are rendered meaningless. Even the dead aren’t safe as our great icons are dragged up and ventriloquized by either side. For the EU referendum the shift from apathy to absurdity has been sudden and overwhelming. One day…

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Woody Allen: The ties that bind old media to protecting old men

It was not a cover-up or an establishment conspiracy that let the likes of Savile, Harris and Cosby off the hook for so long. So much had been invested into building their public personae. Love ‘em or loathe ‘em they are part of our cultural fabric. For a journalist to ask awkward questions would be to…

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Peston on Sunday needs a much stronger marketing push – and less of the daytime TV vibe

It was always going to be an uphill slog. Robert Peston’s new politics show seems to have been dwarfed by the Andrew Marr juggernaut. BBC One’s Sunday morning programme found an audience 10 times that of Peston’s debut 10am slot yesterday. The producers of the ITV show will, not unfairly, cite the hot weather as disproportionately…