As someone who has been involved part and parcel in the modernisation of PR under the influence of the Murdoch papers, the internet and 24/7 news and who has watched from the inside as celebrities took to selling their stories to the press in the same manner as a butcher sells sausages, I am inclined…
Once upon a time, there was little imaginative thinking when using outside space for publicity stunts. Brands were merely content to have a uniform message on thousands of Adshel sites all over the Capital. I firmly believe there is a fantastic opportunity to bring outdoor advertising to life. Yesterday, we created an action in Covent…
There has been so much coverage this weekend on the anniversary of the Falklands War, with many of the original war correspondents reminiscing 25 years on. One person who isn’t seen in print marking the anniversary though is Ian Macdonald, ministry of defence spokesperson who became a nightly figure in the nations’ living rooms. Macdonald…
The Borkowski poet in residence considers the relationship between celebrities and pain in the wake of Halle Berry telling America’s Parade magazine recently that she had contemplated suicide after her first marriage imploded. Pain is an implement for careful use, when nothing else will raise your name out of the gutter of yesterday’s news. When…
Beleaguered England manager, Steve McClaren, was caught throwing his toys out of the pram during a post-match conference following England’s unenthusiastic performance against the minnows of European football, Andorra. Instead of fielding an array of pointed questions from the assembled press corps, the England coach simply walked out of the post-match news conference, telling the…
Mark Borkowski on using the lessons of the PR founding fathers to keep it real in the 21st Century Click here to view enlarged image
I am informed by David Brain’s blog that PR Week have published their PowerBook, Evidently I am on a list of folk that have declared some strange peccadilloes. David’s blog http://www.sixtysecondview.com has more information, when I can find the time to read the thing I will offer my point of view.
The food industry is an ingenious beast when it comes to persuading consumers to swallow information about the benefits of their foods. It’s a long-term investment for them to manufacture attitudes towards their product and they’ll go to any length to plug it, covertly or openly. Usually, stealth is the favoured action. There’s a story…
Listening to the Today Programme yesterday morning, I was depressed to hear the story in Business News about the merger of George Wimpey and Taylor Woodrow. The reason was not so much the merger itself, but the bland and faceless media-trained voice of Peter Redfern, chief executive of Wimpey. It was deeply upsetting to hear…