This link arrived in my inbox today. http://www.webuser.co.uk/news/120293.html. I was astonished at the stupidity of this naïve PR stunt. “Celebrity Jodie Marsh is looking for a husband – and if you think you’re up to the job, you can apply online. Marsh, who in her own words is “very demanding”, is planning to hold auditions…
I recently came across what can only be described as one of the greatest PR disasters of our age. It happened in the U.S. on May Day in 2003 when George W Bush gave a speech aboard the USS Lincoln declaring that “major combat operations in Iraq have ended”. He stood in front of a banner…
London – British finance minister Gordon Brown will portray himself as a sober, intellectually rigourous politician of substance in his campaign to succeed Prime Minister Tony Blair, analysts said. http://www.news24.com/News24/World/News/0,,2-10-1462_2112575,00.html
If Brown does decide to try and reinvent himself as a more personable and charismatic politician, however, he should do so carefully, warned Mark Borkowski, who founded Borkowski PR, a public relations firm that counts various celebrities among its clients. “True image change is about stealth… The powerful image changes are those that aren’t spotted,”…
One of the perils of being a publicist, for me at least, is having to go through the papers thoroughly every single day. I’ve been doing it for years and years, but instead of it getting easier, it’s fast becoming a chore. The reason for this is the sheer amount of trivia that clogs the…
To queue or not to queue, that is the question. Recently, fashion and retail publicity, with Madonna, Kate Moss and now Lily Allen turning their hand to clothes designing, has demonstrated a real lack of imagination when launching new season’s collections. http://blogs.guardian.co.uk/organgrinder/2007/05/celebrity_fashion_designers_ju.html
An interesting treatment for a new reality show was emailed into our office today. I urge you to read the treatment. Can it be real THE SHOW: “The most nail biting, adrenaline soaked game show on earth” Ten kids aged between 11 and 14 are marooned on an exotic island thousands of miles from school,…
I noticed in today’s Guardian, Owen Gibson’s article about how adverts these days are attracting a record number of complaints. The advertising industry watchdog’s annual report is published today, and it lists stylised violence, same sex kisses and religious offence as some of the top ten most complained about adverts for last year. An advert…
Delving into the lost history of publicists, I have found that there was a rather amusing trend which involved inventing individuals to stand up a story. In the 1950’s, publicists used this ploy to establish relationships or trysts with non existent folk. It seems rather strange that these individuals were never exposed as fakes, but…