Leafing through a set of files, I am reminded about how the publicity stunts have been dwindling over the years, probably because people are too straight laced or uptight when it comes to taking risks. Max Rosey was the genius behind many a PR stunt. Rosey was the legendary New York PR man who put…
She’s the biggest thing to come out of Britain since The Spice Girls. But will the wine, the man and the attitude be enough for Amy Winehouse? There is nothing conventional about Amy Winehouse. She seems to have sprung fully formed from a subterranean music dungeon – a creature of extravagant plumage, big hair, black…
Peter McKay in today’s Daily Mail suggests that Princes Harry and William are being advised by their media minders to go for the easy option when being interviewed. McKay thinks the Princes should not seek to control their questions and should perhaps face Jeremy Paxman or John Humphrys. In my opinion, the Royal Family get…
From “When Elephants Ski – The Publicity Stunt Is an Institution as American as, Well, the President by Peter Carlson Washington Post Staff Writer Saturday, May 1, 2004 Aaron Cushman, is a legendary Chicago PR man and author of a 2003 memoir, “A Passion for Winning: Fifty Years of Promoting Legendary People and Products.”…
I thought I would share an email that came in today. The senders name has been dropped off for obvious reasons. S**t just hit fan with the car bombing so calling all national papers and pitching our security expert in as a spokesperson, expert etc (of the millions of things we do, we stuff like protecting companies…
At a press conference today, it was announced that the Spice Girls will reform for a World Tour commencing this December. Everyone is super heated about just how much money this tour will generate. Simon Fuller is behind it, and one thing is certain, and that’s that he can make money even while he’s sleeping….
The early work of the comic genius
Annual events that we all know and love, especially those in the U.S., began more often than not, as cheap publicity stunts. The Miss America pageant started as a stunt to lure tourists to Atlantic City in 1921. The stunts became so shameless in their purpose, that by the late 1920’s the American Association of…
In the 1950’s, the Hollywood producer, William Castle, became so frustrated by the lack of PR ingenuity and the general disinterest from publicists to plug his movies, that he started to concoct his own publicity stunts. His 1958 movie “Macabre” starring William Prince and Jim Backus received the familiar, “don’t ring us, we’ll ring you”, so…
Sorry for the blog silence over the past few days but I’ve been deeply immersed in mud, sweat and tears at this year’s Glastonbury Festival. What a colossus it has become – physically and culturally. It’s such an amazing, stand alone event, but one which to some is probably just another summer music festival. If you’re…