Spending as much time as I have with the ghosts of movie publicity whilst researching my book, I have recognized that they all understood or had the bitter experience of the fame cycle. I stumbled upon this scrap of wisdom that perhaps the faded Britney Spears should have known. “Success is ephemeral, failure is inevitable…
Still the innuendo flows that our Wispa campaign was a hyped fake. The cynical business pages of the Sunday Telegraph did its own evaluation. Read the results http://www.telegraph.co.uk/money
The RAF is missing a fantastic PR opp. The Russian military are proving to be much cleverer on the PR front that the dusty Air Staff. Yesterday British fighter jets were scrambled to intercept eight Russian “Bear” reconnaissance aircraft in the second such incident in recent weeks. Four Tornado F3 planes took off from various…
“The laughing Lotus Louts; Pair vandalise sports car and then put film on MySpace!” screams the headline in the Evening Standard. The story is about two hooligans – or as one blogger colourfully describes them – “retarded knob jockeys”, who filmed themselves wrecking a £30,000 Lotus Elise parked in a London street then posting the…
Lets support the SourceWatch campaign to out the spinning of Wikipedia http://www.prwatch.org/node/6391 In the current issue it highlights the deeds of the dark forces of ” big PR” So far they have logged several attempts at spin into the respective SourceWatch profiles, including: * Chevron deleting the article on “Biodiesel” *Military contractor Raytheon deleting information…
I am currently researching the studio PR men that created Jean Harlow. It’s an extraordinary story that would make a contemporary star maker blush. Harlow knew the power of her sexuality and manipulated it to great effect. One of her many tricks to create an entrance was to put ice on her nipples right before…
Ben Goldacre of the www.guardian.co.uk neatly summarises why irrelevant surveys – a tool used by countless lazy PR companies are a useless device. Read on… http://www.guardian.co.uk/commentisfree/2007/sep/01/1 I wish we could cut out the virulent cancer of incompetent PR execs.
The chaos caused by the tube strike should have inspired a creative opportunity for industrial relations innovation, as well as a PR coup. Once again, lurid headlines condemning the union leaders who had organised the strike did little to communicate the issues and the heart of the dispute. In general, the Great British unwashed have…
Trevor Beattie the god of creativity in ad land has recognized our work on Wispa in this mornings Independent. “Shout it from the rooftops. Wispa is back. And the campaign behind its return has been a joy to behold. The oldest, subtlest and most effective form of advertising known to mankind is word of mouth….
From the Scotsman 1st September 2007 Last night, Brian Belo was voted this year’s winner. The 20-year-old data clerk, who claimed he had no idea who Shakespeare was, pipped the favourites, twins Sam and Amanda Marchant, 19, to claim the £100,000 winner’s cheque. Mark Borkowski, a PR adviser, said the show had proven effective in…