Borkowski – " A day in the life"
The rather good – AccessInterviews has noted that my Sunday Times A Day in The Life interview is up on Times Online
Curtains for Mark Warner?
For a second there, I thought the Mark Warner brand was plummeting to a certain death. News at lunch time was rife with comments that Kate McCann, in a forthcoming TV documentary, was suggesting that the absence of a child monitoring service on Mark Warner holidays was to blame for Maddie’s disappearance. So far the…
Another pathetic MTV PR stunt
Why oh why is MTV associating itself with zzzzz list celebrities once again. Stand by for another desperate attempt by MTV to try and sell its pitiful content. It’s as subtle as getting a tan with a blow torch. The latest scam is a mildly amusing viral campaign for the skanky UK Big Brother series…
Miss Landmine
Shock tactics and lateral thinking make the “Miss Landmine” contest, dismissed by some as a “freak show”, the most interesting way to make the world aware of landmines again, since the death of Diana. The contest, created by a Norwegian film director, Morten Traavik, was inspired by the plight of landmine victims in Angola. There…
Monkey Business
I loved the Orangutan protest covered in today’s Daily Mail. Environmentalists dressed in Orangutan costumes and besieged the London headquarters of Unilever, the giant household products conglomerate. At the same time, its offices in Rotterdam and Rome and a factory in Merseyside were targeted. According to a Greenpeace report, Burning Up Borneo is accusing Unilever…
Prescott's out
I am now thinking that Prescott’s outing of his eating disorder has projected the issue into the heart of the media churn. It has generated so much attention on the debate that it’s submerged the book release. Well done JP, your honesty has allowed so many to face up to this modern illness. It seems…
John Prescott autobiography – publicity stunt or honest revelation
So- John Prescott has a book on his life coming out. Yes, another politician cashing in on his public office to help fund a comfortable retirement. It is tough selling books – have you ever wondered when you have been in a WH Smith, Tesco’s or Waterstones, how the hell do they shift all the…
Silvio Berlusconi: the PR disaster's returns
The most gaffe-prone European leader of modern times, 71-year-old media billionaire Silvio Berlusconi, starts his third term as Italy’s prime minister today. Despite Italy facing deep economic and social problems, being a country close to recession with consumer buying power falling and unemployment rising, the man is back to pilot the ship of state. Somehow…
Shock Sony pictures invest in Prom Night publicity stunt ..
At long last, a Hollywood Studio buying into a publicity stunt. According to reports, a fear-inducing publicity stunt in US movie theatres helped usher in success for the new film “Prom Night,” as the movie won the box office battle for the weekend ending April 13, according to USA Today and other film sources. The…
Planes, Trains and… lost luggage
What an awful ordeal Rob Napier must be going through, having left his 17th Century violin, worth nearly $400.000, on a Great Western Train. Left on the luggage rack, the prized instrument, made by the master Venetian craftsmen Matteo Goffriller, has not been seen since it went missing in January, despite Napier calling the train…