Prince Harry and Prince William arrive to the City Salute sunset pageant on May 7, 2008 in London Photograph: Dan Kitwood It is a compare and contrast case study that will no doubt appear in PR textbooks in years to come. Return to the tabloids of three years ago, and Princes William and Harry were…
I’ve been asked to represent some odd stories in my time but this one really takes the sauerkraut. A man has claimed that his dead parents’ home in Whitton has Nazi treasure buried under a pond in the garden. The man in question, Michael Hurll, a light entertainment producer, told estate agents Anish Gola and…
I had a challenging hour on Wednesday. I was a witness on BBC Radio 4’s The Moral Maze. The debate was triggered by research from the Children’s Society which blames celebrity headline grabbing antics for fuelling bad behavior and promoting materialism. The panel was Michael Buerk (chair); Clifford Longley, Claire Fox, Melanie Phillips, Kenan Malik. You can…
This story on Popbitch demonstrates the damage that entertainment publicists do to sully the name of first-rate PR’s in this field PR pariah lands on feet In 2006 Rob Shuter used to be publicist to Paris Hilton. Until he was hauled before a court in California to explain why a completely made up story about a…
The lovelorn former rug salesman Ian Usher, who put his life in Australia up for sale on the internet was not leaping for joy last night. I am not persuaded that after months of media and online interest that this life auction was genuine. It has all the hallmarks of an elaborate PR scam. I…
Things can only get better for Gordon… here’s how Gordon Brown’s premiership is a year old today. So we asked: what, if anything, can he do to stop the rot? http://www.independent.co.uk/news/uk/politics/things-can-only-get-better-for-gordon-heres-how-855413.html The PR expert: Mark Borkowski He needs a charisma implant. There was this fantastic honeymoon period where he demonstrated everything that we hoped would…
I don’t know Matt Harding, the bloke who quit his job in Australia and I dont know anything about Stride gum, who sponsored him to travel the globe to film himself dancing in 39 countries. Thanks to http://www.adgabber.com for enlightening us about a brilliant sponsorship. Matt visited 42 countries over a 14 month period and,…
The man behind the photos from a supposed “undiscovered” Amazon tribe that were sent around the world, has admitted that it was a publicity stunt. The indigenous tribes expert Jose Carlos Meirelles said the tribe had been photographed to show that uncontacted tribes did exist in an area that was endangered by logging. I suppose…
I have found the secret viral marketing tool that the Barack team used to win the Democratic nomination. I think Gordon Brown should set up something similar . http://www.boobsforbarack.com/
,Curtis, 50 Cent, Jackson is said to be furious about a challenge posed by fast food chain Taco Bell, who has offered to donate a fee of $10,000 to charity if he changes his name from 50 cent to 79, 89 or 99 cent as part of a value meal promotion at the chain. The…