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Mark Borkowski

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The X Factor PR Machine

ByMark Borkowski November 6, 2009

I’ve just been reading an intriguing post by that doyenne of the celebrity underbelly, Madame Arcati, querying the disappearance of an article by the Times’s Dan Sabbagh on Sir Philip Green’s involvement in trying to break the X Factor in America. Arcati, whose blog is the current darling of the blogoshphere and one of its…

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Further Looting of the Dead Celebs

ByMark Borkowski October 28, 2009

About a month ago, I wrote a blog on brand immortality and the way that people are exploiting dead celebrities to generate vast amounts of money in the wake of Michael Jackson’s death. Now, as the world gears up for This Is It, a film of Jackson rehearsals, CNN have come out with a report…

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Undoing the X Factor

ByMark Borkowski October 27, 2009

I received an interesting call yesterday, in the wake of the surprising X Factor showdown between Miss Frank and Danyl Johnson on Sunday, from a mysterious man with a social networking plan and a dream to undo Simon Cowell. He wanted to meet me to discuss his plans for guerilla tactics to destabilise the X…

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The Deflation of Balloon Boy

ByMark Borkowski October 26, 2009

The more implausible elements of the ‘Balloon Boy’ story are deflating fast, but still people are hanging on in there, waiting to see what happens when the balloon crashes finally to earth. Deprived of the possibility of an injured or dead child to fulminate over, the press are waiting to see what happens to the…

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Question Time: The Aftermath

ByMark Borkowski October 23, 2009

Bearing in mind my post from yesterday, I’m still a little unsure about how the appearance of Nick Griffin on Question Time last night will pan out in the long run. There was too much passion from the panellists, too much shouting down for my tastes. It all seemed too much of a witch-hunt. It…

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Who is Pulling Nick Griffin's PR Strings?

ByMark Borkowski October 22, 2009

The BBC have, without doubt, handed Nick Griffin and the BNP a potential PR coup by allowing him to appear on Question Time. It is very likely that Griffin will be working desperately hard to avoid belching racist bile, especially as the programme surrounds him – in the interests of the BBC’s “central principle of…

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Jan Moir and the Power of Twitter

ByMark Borkowski October 19, 2009

Now the dust has cleared – a little – in the wake of Jan Moir’s Mail article looking at the circumstances surrounding the death of Stephen Gately and the subsequent outpouring of Twitter anger, it’s worth asking what the difference is between Moir’s article, aimed at a certain set of like-minded readers, and the response…

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Mark My Words | Stuntwatch | Uncategorized

Skaggs, Blags and Rags: Hoaxes and the Press

ByMark Borkowski October 16, 2009

If you want proof that stunts are an art form, your best bet is to head down to the Tate Modern’s Pop exhibition and take a long, hard look at the Andy Warhol and Jeff Koons exhibits. Here are two prime examples of early stops at one of the stations of the cross of Consumerism,…

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The Ghost Twitterer

ByMark Borkowski October 13, 2009

Twitter is the place on the net to have fun with publicity, as a brilliant new Halloween stunt, featured in The Sun, proves beyond doubt. “Twitter users will get the chance to communicate with departed showbiz stars this Halloween — in the world’s first online séance,” proclaims the paper. “Tweeters can choose which of their…

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Popularity Politics

ByMark Borkowski October 7, 2009

Accused of not letting slip any details of policies that would be employed should they form the next Government, the Tories came out in surprisingly brave style yesterday, thanks to George Osborne. He may have the charisma of a financial director of a small engineering firm in Colchester, but Osborne has been the boldest politician…

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