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Mark Borkowski

Mark My Words

Mark My Words | Uncategorized

Starless in Hollywood

ByMark Borkowski July 22, 2010

I’ve been travelling around California for the last 10 days, taking in the sights and sounds and meeting people on a research trip for a book on the ways that sexuality has been used to create fame. Hollywood is a spawning ground for media whores, after all. I thought I’d be taking time out of…

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Mark My Words | Stuntwatch | Uncategorized

Stunt of the Week

ByMark Borkowski July 9, 2010

It’s been a good week for stunts – the Barefoot Bandit’s a classy effort, but a little over-complicated. More gloriously simple is Island’s approach to promoting Tom Jones’s new album of hymns, Praise and Blame. Leaving the praise to the critics, who see it as an equivalent to Johnny Cash’s late bid for credibility, Island’s…

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Mark My Words | Uncategorized

Barefoot Bandit or Barefaced Stunt?

ByMark Borkowski July 8, 2010

The tale of the Barefoot Bandit in today’s Times (currently locked behind a paywall, otherwise I would of course have encouraged you to click here) is, on the surface, a ripping yarn, a boy’s own adventure. A seventeen-year-old escapes juvenile detention and goes on the run across America for two years: stealing cars and yachts…

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Mark My Words | Uncategorized

The Martin Sorrell Model

ByMark Borkowski July 5, 2010

The article below was published in yesterday’s Observer, alongside a big profile of Sir Martin Sorrell. My piece hasn’t been published online, so I’m reprinting it here. To read the profile online, click here. — Sir Martin Sorrell’s accomplishments are nothing less that stunning. In PR terms, he is a cool, assured and effortless communicator….

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Mark My Words | Uncategorized

Football and Soap Opera: How the News is Changing

ByMark Borkowski July 2, 2010

In the 21st Century, with the Twitter cycle outpacing the news cycle by a length, with fewer people working for newspapers and, with Murdoch insisting that content has taken a step up to Emperor, stories move too fast for journalists to stop for anything as paltry and deadbeat as a fact. The truth is dismal,…

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Mark My Words | Uncategorized

BBC Pay Policy

ByMark Borkowski July 2, 2010

There’s an article up on the BBC’s new pay policy on the Independent, featuring comment from myself and Max Clifford. There’s an extract below, but to read the full article, click here. “…if a new era of transparency throws light on the secretive deals struck in the boardrooms of the BBC, insiders warned of dramatic…

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Mark My Words | Uncategorized

Hauling England Over the Coles

ByMark Borkowski June 30, 2010

There is no hope for the England team – every time one of them opens their mouth they put their foot in it and someone (usually the press) helpfully shoves the boot in too. What do we really expect, though, when the players have too much time, money and self-regard on their hands? Take Ashley…

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Mark My Words | Uncategorized

The Next England Manager

ByMark Borkowski June 29, 2010

There’s a deal of speculation about how long Fabio Capello is to stay in the job as England’s manager – a statement was even put out before the decisive group match suggesting that his job was in jeopardy. It seems likely that he will go, and soon, despite a few bullish headlines suggesting that we…

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Mark My Words | Uncategorized

Karaoke Culture

ByMark Borkowski June 28, 2010

We are living in a karaoke media culture – everything we see is a pale, recycled copy of something that’s gone before and, worse still, this sincere flattery of icons and iconography past is being actively encouraged. Miley Cyrus is heading off down the well-trodden path of over-sexualised image that has been presented 1000 times…

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Adam Horovitz | Mark My Words | Uncategorized

England's Drowning

Byadam June 19, 2010

The Borkowski poet in residence, Adam Horovitz, returns with a versicle celebrating the reaction to the England v. Algeria match last night. I’ve been drowning my ennui in tequila, beer and noise, trying to float the bubble football blows and then destroys I’ve been drowning my ennui. I’ve been blotting the despair that’s been welling…

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