|

The Ceri Rees Story: Validating Chinese Government Policy?

The tale about Ceri Rees- an upbeat but apparently mentally challenged woman allegedly repeatedly invited to appear on the X Factor for the sole purpose of ratings-grabbing rejection- has really captured the tabloid imagination yesterday. This has the shape of something that could seriously run and run. The latest Mail piece by Richard Price, which…

|

Lib Dem Conference: A Leaky PR Ship With No-one Manning the Hull

In his Today programme interview with Justin Webb yesterday, Nick Clegg’s intended, unflappable nice guy image was showing the kind of serious wear and tear that can only result from a shortage of publicity muscle and back room support. By turns repetitive and needlessly confrontational (over the question of Italy, for instance, he veered back…

|

ThaR(WC) She Blows: A PR Iceberg Drifts Onto the Horizon for the England Boys

The Mail’s coverage of a particularly wild night out for England’s Rugby World Cup lads today- in which Chris Ashton wrestled dwarves and Mike Tindall took a ride on a motorboat (if you catch my drift)- should set alarm bells ringing in any media-savvy mind. Other than raising an eyebrow at Tindall’s quasi-infidelity, the paper…

|

The Saatchi & Saatchi Fuck Up Shows Why Storytelling is Best Left to PRs

For those who’ve not heard, a Saatchi & Saatchi campaign for client Toyota has led to a $10m suit being filed against the ad firm and the car company, as well as various individuals connected with the campaign. The campaign, which allowed people to sign up their friends to be ‘pranked’ with a serious of…

|

Whether it's Roald Dahl's or Mine, Let's Call a Shed a Shed

Sophie Dahl had the commentariat in a flap yesterday following her request on the Today programme for half a million quid to refurbish and move her much beloved Grandad’s near-collapsing old writing shed to a new home. Seems a lot for one old prefab, especially since mine was only valued at about £100. Clearly some…

|

Freedom of Information: The Changing Function of the Comms Industry

There was a great post by Kevin Bakhurst on the BBC editors’ blog the other day explaining the changes to the nature of the newsroom in the post-social media age. Bakhurst gives a pretty considered rundown of the challenges posed by social media, not least the fact it almost always has someone else be first…

|

Red or Black: a [Bad] Publicity Factory Closed Down Too Soon?

As Simon Cowell’s ‘Red or Black?’ approaches its end, the viewing figures tell an interesting story. The nosedive from its inaugural 6.4m audience to 4.47m on Sunday was splashed gleefully all over the press and the show was proclaimed to be Cowell’s first failure (certainly not true: remember Rock Rivals? Battle of The Stars? Of…

|

Absolutely Fatuous: The Ravages of Misdirected Satire

It’s pretty ironic that the proposed return of Absolutely Fabulous this Christmas has been getting so much attention. With the stars splashed all over the culture media and some big news stories, anyone familiar with the industry can spot the tell-tale signs of a hardworking publicist beavering away. Yet this presumably highly professional and efficient…

|

The lessons of 6 degrees of connectivity and brand advocacy marketing

Yahoo’s announcement last week that it plans to test Stanley Milgram’s influential ‘6 degrees of separation’ theory on Facebook shows that it has very little idea about the implications of social media for human interaction over the last few years. The experiment- in which anyone with a Facebook can participate- requires users to transmit targeted…