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Mark Borkowski

Mark My Words

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Corbyn- PR Revenant?

ByMark Borkowski September 27, 2016

Jeremy Corbyn goes from clinging on to gripping the Labour party by the neck. Forget the Revenant this year’s great survival story belongs to the softly spoken radical for Islington North. A year in to the experiment, and two successful leadership contests later, we know any attempt to school the ragged trousered socialist in the ways…

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Mark My Words | Uncategorized

Hiddle-split: PR lessons from a shomance

ByMark Borkowski September 7, 2016

It was a romance worthy of a bard, a ballad to rival John and Yoko. Only the most cynical of PRs would dismiss the star-crossed lover affair of Tom Hiddleston and Taylor Swift as a stunt. Well I am a cynical PR man and from day one the pictures of the well-groomed couple canoodling on…

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PR fails to catch em all

ByMark Borkowski September 2, 2016

Pokemon Go has entered the decline stage. This is the fad phase after the belles-lettre stage that sees a flurry of pretentious musing on how said fad  is changing everything and the one before the stage where your parents get into it. Meteoric popularity followed by equally dramatic trailing off is nothing new. The Washington…

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Showmanship- the common factor

ByMark Borkowski August 27, 2016

In a striking number of folkloric traditions the number 13 is synonymous with excess and things coming undone. ITV is hoping those folks are wrong. As the 13th series of X Factor streams into our handheld living rooms the rumour mill once again begins to whirl. This time the big name in line for a…

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Lynne Franks- master of PR bluff calling

ByMark Borkowski August 26, 2016

They fuck you up, your sons and daughters. This was the lesson learned by PR legend Lynne Franks when she opened her Mail on Sunday to discover her grown up son lambasting her as “too selfish to raise children”. To be fair to Josh Howie, his description of the archetypal eighties career woman, “on the…

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Trump and the end of objectivity

ByMark Borkowski August 10, 2016

Ask a reasonably clever ten year old what a journalist is and she will say someone who reports what is happening. While this impression may become more nuanced as we develop a greater understanding of how news is broken and spun this basic understanding still underpins our view of what the media is. How is…

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In praise of survival

ByMark Borkowski July 29, 2016

This month marks the last time a brand new VCR will roll off the conveyor belt of Funai Electric in Japan. It is 12 years since most major shops in the UK and Europe stopped selling VCRs, relegating their bulky tapes to ever-decreasing shelf space at the back of charity shops. Someone, somewhere was still…

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Mark My Words | Stuntwatch | Uncategorized

The lie that won

ByMark Borkowski July 19, 2016

The comedy is that David Cameron believed his own lie. The tragedy is, so did the rest of us. The Conservative victory at last year’s election sent shockwaves through the media and political establishments. When the dust had settled and the pollsters had been pilloried, it was all so obvious why the Tories had won-…

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Experts be damned: on post-factual communication

ByMark Borkowski July 8, 2016

‘Post-factual’ is a phrase we’ve been hearing a lot of lately. Once upon a time you would have been discredited for calling the Bank of England corrupt. Now –as Rafael Behr quotes in his Guardian long read autopsy of the remains of Remain– you can plaster it over a bus and the BBC will give…

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Zen and the art of Cannes Lions

ByMark Borkowski June 27, 2016

“What is this festival anyway?” asked a bemused Dave Grohl to an audience of star struck advertising folk. Few of the execs in the room –who had spent the last few days pickling their vital organs in Rosé- were in a fit state to respond. There are several ways of answering Dave’s question. Excess knows…

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