According to today’s Daily Star newspaper: “This is an once-in-a-lifetime opportunity for a parrot with a big personality. We hope to uncover the next A-list avian superstar. ”The lucky winning bird will first be used as the official “spokesparrot” for the DVD launch of the second swashbuckling adventure, ‘Pirates of the Caribbean: The Dead Man’s…
There is a row brewing between Puma, the Metropolitan Police and various anti guns lobby groups on the basis of the new Puma trainer that has a machine gun etched on the heel. Let’s not forget that the brand is trying to remain at the cutting edge of fashion as well as pushing the limits…
Is it a coincidence that the verdict and sentencing to death of Saddam Hussein have arrived two days before the pivotal U.S. Congressional Elections? I would argue that the timings are not only fortuitous, but constructed to create maximum PR. Well prepared forward planning indicates that forethought was given to where the President would be….
Today’s quote from Michael O’Leary, founder of Ryan Air on Richard Branson’s plans to donate Virgin’s next decade’s profits to developing biofuel suggests that O’Leary should take a course from Branson’s PR people in the art of public relations. O’Leary’s comment about it being “… a great PR stunt but it will take the next…
Where now for Brand Beckham? Independent – London,England, … As PR Mark Borkowski notes, Beckham could be set to become the great champion of British sport, a Sir Bobby Charlton with truly global appeal and a better … http://news.independent.co.uk/media/article1938895.ece
I notice that a leaked memo that fell into the hands of the Associated Press tells of The Pentagon instigating a public relations operation like a political campaign. Allegedly they are building a war room as Defence Secretary Donald H. Rumsfeld faces escalating criticism over the Iraq war. The public affairs and news teams will…
I am told in Jane magazine that it’s all change in the house of Simpson, Jessica not Homer! It seems that she has fired her publicist and has taken control of her brand. “I am my own publicist right now.” I’ve called all the heads of the tabloids. I don’t want anyone else to speak…
This is London – London,England,UK … Public relations expert Mark Borkowski said the leaking of the court papers – which may have been intended to depict Ms Mills as the victim of an abusive
Another new character has joined the cast of the McCartney, Mills soap opera. Just like a new player breezing into the Rovers Return, this one is not there to up the viewers. It’s not a ratings battle here but more of a reputation battle that continues to mesmerize a global audience of gawkers, all pushing…
Is there a stench of dead rat starting to percolate as the latest high profile drug row hits the headlines? The National Centre for Clinical excellence is once again vilified and demonised as the bogey man. It wasn’t so long ago that the highly emotional argument about Herceptin, the breast cancer drug, was raging with…