Mark joins in the debate about switching codes
Mark joins in the debate about switching codes. Can entertainment publicists convince brands that they know something about content connection and stewardship?’
Food For Thought
Today’s news was dominated by two stories. The first to be served up was a survey on how our busy lives are leading us to be able to cook only four different meals in our lifetime. Lack of time and long working hours mean we don’t learn how to cook different dishes and plump for…
One I wish I hadn't made earlier!
I think I am going, as Cypress Hill so memorably articulated, “insane in the membrane”. The cause of this mental collapse is down to the fact that good old Blue Peter has joined the ever-growing and ever sorrier-looking list of TV folk who have been banged to rights for faking phone ins. What in blazes…
Byrne Baby Byrne
The venerable Colin Byrne has started a blog. The round robin email today outlined his trepidation. “Today I lost my blogger virginity with the launch of my own blog – www.byrnebabybyrne.com. Huge thanks to my colleagues James Warren and Rachel Hunter on this and to pals like David Brain for showing me how it can…
Starbucks brews up music label
Hear Music a ‘natural next step’ for the coffee behemoth and music retailer, says Starbucks boss. Sir Paul McCartney rumoured to be the first artist to sign to label Rosie Swash: Guardian Unlimited http://music.guardian.co.uk/news/story/0,,2032739,00.html
More art on the streets please
Flyposting is a thing of the past. Thanks to Camden Council. Pete Strange, the oddly titled Boulevard Project Manager, Camden Council, managed to get Anti-Social Behaviour Order (ASBO) served on those heroic street guerrillas a couple of years ago that made our streets less interesting According to the Guardian at the time ” Camden employed…
Castaways see survival in a fiery Scots loner.
From th Scotsman. PR expert Mark Borkowski said he believed the public appetite for such shows had not been sated. “The freak show was common in Barnum’s time and circuses were popular in the Coliseum,” he said. “This format has got the mixture of circus freak show, public humiliation and curiosity. As long as they…
Why PR is seen as synonym for propaganda?
I notice that David Brain, President and CEO, Edelman Europe has passed comment on his blog about who he would prefer to be the talking head for the PR industry. “No disrespect to Mark Borkowski or Max Clifford, but I’m so much more comfortable having the industry represented by a character who is as good…
Spanner throwing and Obama
Barack Obama’s presidential nomination campaign looked like it was steaming ahead perhaps a bit too smoothly. The headlines this weekend, “Obama ancestors owned slaves, a researcher found” http://www.boston.com/news/nation/articles/2007/03/04/obama_ suggest that some dark force had a reason to throw a spanner in the bandwagon. Pals of mine in the U.S. had suggested Obama would be an…
Valencia – Inter FIGHT a proper PR crisis
A full on PR meltdown, somebody with extraordinary image management should be employed to try and turn around the mess Italian football finds itself in, the scenes after last night’s brawl further exasperates the issues. Watch the scenes at last night’s game between Inter and Valencia. This clip shows the fighting that broke out after…