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Grey Power

Unbelievably the “wrinklies” public image has had a face lift this morning across the media. Usually it’s a hopeless task for poor PR folk who are heroically attempting to peddle the joys of the over 60’s. Valiant attempts to sell old age often stumble chiefly because of the media’s obsession to remain attractive to the…

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The Whisper on Wispa: Never Underestimate the power of 1980's nostalgia

I have received a flurry of emails from fellow PR friends and journalists who have realised that Borkowski is behind the relaunch of Wispa.  Many erroneously think we created an online campaign to bring back Wispa. We designed a press campaign informed by the amount of on line pressure groups that had been running for…