How ‘charmless’ Prince Harry is just like Dominic Cummings, says MARK BORKOWSKI

ExpressIt doesn’t take an expert to see that Number 10’s political strategist Dominic Cummings, and HRH Prince Harry have something in common. Both have fallen the wrong side of the headlines recently – and both seem to have forgotten the graceful and necessary art of charm and basic truth. Cummings, the arch spinmeister, is now…

Meghan Markle ‘says “I want to break the internet” in secret talks with PR firm’

The Mirror Mark Borkowski, a British PR expert, told Mail Online : “American PRs don’t get charm. They get size and power. “And they don’t understand the world outside America.” Read full article here: https://www.mirror.co.uk/news/uk-news/meghan-markle-says-i-want-19723610

The ‘worst’ scandal — and it’s not going away

CBC Looking ahead, other observers see the possibility Andrew might find his position diminished within the House of Windsor. “He is not the big league,” British PR guru Mark Borkowski said in an interview last month. “He could be hung out to dry if necessary.” Read full article here: https://www.cbc.ca/news/world/royal-fascinator-prince-harry-air-travel-prince-andrew-jeffrey-epstein-1.5272019

PRWeek has compiled a list of the best PR campaigns of the past 50 years,

PRWeek PRWeek has compiled a list of the best PR campaigns of the past 50 years, focusing on those that had the greatest impact, showed the most creativity and were the most influential on campaigning today. All had a prominent UK element; some were directly linked to an ad campaign, but had a strong earned-media…

Strikes, IT failures, customer unrest: can BA pull out of this nosedive?

The Guardian The carrier is trading on past glories with glitzy ads that fail to reflect years of cost-cutting. But the firm insists it is investing for change. The recent TV advert celebrating British Airways’ 100th anniversary was framed as a love letter to Britain, narrated by national treasures such as artist Grayson Perry, astronaut Helen Sharman…

‘No one can question his greatness’ – Bell Pottinger co-founder Lord Tim Bell dies

The Drum  Another PR luminary Mark Borkowski said that despite disagreeing with his politics he “blazed a trail” during his career in advertising and communications. Read full article here: https://www.thedrum.com/news/2019/08/26/no-one-can-question-his-greatness-bell-pottinger-co-founder-lord-tim-bell-dies

Prince Andrew and Jeffrey Epstein: Why it’s a ‘troublesome time’ for the royals

CBC “This story is going to run and run,” British PR expert Mark Borkowski said in an interview last week. “It’s one of those conspiracy-type stories that carry on for years and years and years.” That potential to “run and run” lies in the many unknowns that surround the Epstein case and Andrew’s own character….

Meghan Markle and Prince Harry in PR disaster over private jets ‘doesn’t look good’

The Express PR guru Mark Borkowski said last night: “It doesn’t look good. When things like this occur, it seems highly hypocritical. “They should look to Greta Thunberg. She is clearly more astute about public image than this couple of A-listers seem to be. “It just takes some common sense and their PR advisers should…

Meghan Markle just handed Vogue millions in free publicity – so why is NOTHING going to good causes?

”This is while PR expert Mark Borkowski also told MailOnline the Vogue editorship and the huge global response was ‘priceless’ in PR terms, but contrasted sharply with what the Royal Family has traditional represented. He said: ‘It is very on-brand for what we are seeing, this is a change brand at the heart of the…