Queen approved Duke of York’s ‘disastrous’ interview about Jeffrey Epstein sex scandal

The Scotsman Public relations and crisis consultant Mark Borkowski said about the interview: “I have never seen anything so disastrous. For any students of PR that is how not to do it. “It was like watching a man in quick sand and unfortunately, I don’t think anyone would have thrown him a line to get…

Prince Andrew’s Epstein interview roundly panned: ‘nuclear explosion level bad’

Washington Post Mark Borkowski, a public relations and crisis consultant, told The Washington Post that if asked, he would have advised the prince to “100 percent absolutely not” do the interview: “There was absolutely no reason for him to take such a leap of faith.” Rather than snuff out the scandal, Borkowski said, the interview…

The Prince Andrew interview is a masterclass in how not to do PR

The Telegraph These are the best of times, the worst of times. We have the potential to tell our truths and the capacity for folly. We can take a rushed headline now, or we can build a platform for a more sustainable and hard-hitting narrative. But the thing is, just words don’t make a story any…

Prince Andrew interview ‘like watching a plane crash into an oil tanker’

InewsPublic relations and crisis consultant Mark Borkowski said: “I have never seen anything so disastrous. For any students of PR that is how not to do it.”It was like watching a man in quicksand and unfortunately, I don’t think anyone would have thrown him a line to get him out.”Read full article here: https://inews.co.uk/news/prince-andrew-interview-watching-plane-crash-1170521 

NO SWEAT. Ant and Dec mock Prince Andrew’s bizarre claim he ‘doesn’t sweat’ in cheeky I’m a Celebrity opener

The Sun And public relations and crisis consultant Mark Borkowski said: “I have never seen anything so disastrous. For any students of PR that is how not to do it. “It was like watching a man in quick sand and unfortunately, I don’t think anyone would have thrown him a line to get him out.”…

Prince Andrew’s media advisor quit two weeks ago after warning him not to do interview

The Mirror PR and crisis consultant Mark Borkowski said it was a lesson on “how not to do” public relations. “I have never seen anything so disastrous. For any students of PR, that is how not to do it,” he said. “It was like watching a man in quicksand and unfortunately, I don’t think anyone…

Prince Andrew interview slammed by PR guru: ‘I’ve never seen anything so disastrous’

The Mirror PR and crisis consultant Mark Borkowski said the Duke of York’s BBC interview about his dead paedophile friend was ‘how not to do PR’ and ‘like watching a man in quicksand’ Read full article here: https://www.mirror.co.uk/news/uk-news/pr-expert-never-seen-anything-20898306

‘What does a Nando’s wrap have to do with fighting malaria?’: how corporations are co-opting charities

INews Mark Borkowski, a PR expert who has advised companies including Barclays and Vodafone, believes these partnerships have become more fraught in recent years because of the fear of a consumer backlash.  Read full article here: https://inews.co.uk/news/long-reads/corporate-charity-nandos-malaria-ethics-raising-funds-99642

England players ‘will never be out of work again’ if they seal World Cup glory

The Guardian It is the ultimate sporting sliding doors moment. But if England are able to lift the Webb Ellis Cup, Mark Borkowski, a PR expert who has represented Diego Maradona, Michael Jackson and brands such as Virgin and Cadbury, predicts that England players will easily treble any earnings from sponsorship and marketing opportunities in…