In 1925, the German government issued an order that all police officers in Berlin should wear bulletproof vests in the city. This was not a welcomed decision as the police felt it would increase insecurity amongst existing officers and any would be potential converts to the force. In an attempt to avert argument, the government…
In 1962, Jean Philippe de Bologne, on the back of his success with the French bicycle company in Deauville, was approached by the chairman of the winter Olympics for Oslo. Jean Philippe took on the job to bolster the publicity for the games by creating a number of aerodynamic cabinets across France. A wind generator…
A French publicist, Jean Philippe de Bologne was employed to promote a French bicycle makers in a small town near Deauville. The genius came up with an idea to attempt to break the world record for cycling continuously.
Wolfgang Mayer, a German publicist who was a distant relative of the West German goal keeping ace, Sepp Mayer, came up with an excellent idea to promote a science fiction movie in the 1950’s. The name of the film is not known, it’s all a bit hazy as the publicity for it was actually bigger…
I came across a media release that was issued today by the WBUJ (West Bengal Union of Journalists) who are demanding compensation for injured journalists. An “irresponsible act” leaves six journalists seriously injured in India. The International Federation of Journalists (IFJ) who represent more than 500,000 journalists in over 115 countries is shocked by reports…
To promote the Westbeau Ranch in Washington State in the 50’s, Jim Moran came up with an idea that thrilled newspaper readers and their families. Moran used a well known actress Lolly Allen (no relation to the stroppy young songstress Lily Allen!) to pose for photographs with Little Tyke, a tame lion.
Following Jim Moran’s success with the National West Virginia Axe Company, he was quickly employed a few months later by a little known Texas Saw Company. Moran employed oarsmen from two competing rowing teams who came all the way from Washington for a cleverly devised photo opportunity. Using huge saws from the saw company, the…
In 1955, Jim Moran devised a stunt to promote the National West Virginia Axe Company, founded over 50 years before, but struggling to maintain their profits in the axe saturated capital of the Blue Ridge Mountains. Moran commissioned a photographer to photograph numerous prisoners in a local jail, shaving with axes made by National West…
One of Jim Moran’s publicity stunts involved the actress Ann Blyth taking a bubble bath before the eyes of photographers in Los Angeles for the National Association of Inventors. Blyth had just made a debut in the movie “Mr Peabody and the Mermaid” and had won an accolade for playing the mermaid. Moran thought she…
The Hollywood studios were always extremely frustrated by poor reviews. Today, film production companies aren’t giving reviewers the opportunity to slate their multi million dollar offerings before release; instead they are encouraging comment from random everyday internet users. Snakes On A Plane is the most current example of how a film can get hyped to…