In amongst the hoo-ha surrounding the publicity for The Fame Formula, including reviews in The Guardian, the Sunday Times and numerous other organs, plus a host of radio show appearances, I had let the Fame Formula competition nag at me a little because it is even more impossible to predict who or what may turn…
What a weird weekend. There was no end to the promo cycle for the book. My heart was in my mouth as I was being interviewed by my old client Mark Lamarr who was standing in for Jonathon Ross with Jo Brand on Radio 2. Mark is not a fan of ephemeral hype nor the…
Spinmeisters of the Universe Colin Byrne is dazzled by the cynical skills used to promote politicians and Hollywood stars alike Colin Byrne The Guardian, Saturday August 9 2008 Alpha Dogs: How Spin Became a Global Business by James Harding The Fame Formula: How Hollywood’s Fixers, Fakers and Star Makers Created the Celebrity Industry by Mark…
A cracking review by Colin Byrne in today’s Guardian, also covering Alpha Dogs: How Spin Became a Global Business by James Harding. “The Fame Formula is a terrific, witty romp through the – often dirty – undies of the Hollywood fame factory and draws some interesting conclusions about modern-day celebrity culture.” says Byrne. To read…
Edinburgh // To many it’s just a flyover and a few thousand tons of tarmac, but Stratford’s one-way system owes its existence to a dead dog and a fresh-faced country meat-packer … The role of Mark Borkowski in the creation of Stratford town centre’s one-way traffic system // London, The World & Camden The role…
The Fame Formula promotion juggernaut continues. We had a spectacular evening at the Riverside Studios where The Half Naked Truth was showing in conjunction with my book launch. It’s a film not seen in the Uk for over 60 years and is loosely based on the life of the great publicist Harry Reichenbach. The evening…
The Fame Formula: How Hollywood’s Fixers, Fakers and Star Makers Created the Celebrity Industry Mark Borkowski Sidgwick & Jackson, 391pp, £16.99 I have no idea what publicists call journalists in private, but I can reveal that we hacks refer to our promotional colleagues as “PR scum”. Now that Nick Davies has exposed the gullible and…
Metro gives the book a good review “The Fame Formula spins a diverting yarn..” http://www.metro.co.uk/metrolife/books/article.html?in_article_id=250430&in_page_id=28&in_a_source=
God must like the idea of the Fame Formula because he has blessed me with a gift – the birth of Brad and Angelina’s twins during the promotion of the book. I was recording Channel 5 News when the news broke that Hello! has rushed into print with its world exclusive pictures of Brad Pitt…
Two 4 star reviews for the Fame Formula this morning in the Mail On Sunday and the News of the World.