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Mark Borkowski

Author: Matt Andrews

Stuntwatch | Uncategorized

Why PR Doesn't Pay

ByMatt Andrews June 1, 2006

It was the stunt of the week – the unknown pop singer heading for the top of the charts thanks to webcasts from her basement flat. And it didn’t just make Sandi Thom an overnight sensation. It’s done wonders for the media profile of Quite Great, a PR company from Cambridge. http://blogs.guardian.co.uk/organgrinder/2006/06/why_pr_doesnt_pay.html

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Adam Horovitz | Uncategorized

PUBLIC EXPOSURE

ByMatt Andrews May 31, 2006

Cheap publicity solutions for aging celebrities George Michael believes his recent arrest was good for his career. He said: “In all honesty it does me good. I take crap for a couple of weeks but it promotes my new single. I hate to say it but it’s true. I don’t want to do regular promotion…

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Stuntwatch | Uncategorized

Paul v Heather: the PR verdict

ByMatt Andrews May 30, 2006

Paul v Heather: the PR verdict Celebrities who benefit from the best PR know the secret lies in being represented by someone who’s as close to Fleet Street as to their clients. It’s been a big PR fortnight. http://media.guardian.co.uk/marketingandpr/comment/0,,1781951,00.html

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Adam Horovitz | Uncategorized

CHEWING THE FAT

ByMatt Andrews May 26, 2006

Filming on the new Die Hard movie has been postponed because Bruce Willis is too fat. The actor admits he has put on weight since he first played cop John McClane 18 years ago and says he is frightened of embarrassing himself with a “flabby physique” on screen. Just make the movie, Bruce. Forget getting…

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Adam Horovitz | Uncategorized

BIGGER THAN GOOGLE

ByMatt Andrews May 22, 2006

A study of Britain’s most loved and loathed brands has just come out, coinciding nicely with the latest round of Big Brother. The Borkowski poet in residence has taken this coincidence and run with it. I went on Big Brother to be famous and cool but found myself portrayed as a tedious fool who couldn’t…

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Adam Horovitz | Uncategorized

A VERSE LETTER TO PETE DOHERTY

ByMatt Andrews May 19, 2006

Pete Doherty makes his fans tidy his house. The singer asks admirers who gather outside his London home if they would do odd jobs for him. The singer has said he always knew he wanted to be a star – because he was always attracted to excitement. When fame falls away and all that remains…

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Adam Horovitz | Uncategorized

Heather McCartney

ByMatt Andrews May 17, 2006

after Eleanor Rigby by Lennon and McCartney Sir Paul McCartney has taken a break from wife Heather because she treats him like a “doormat”, it has been claimed. Last week, it was reported the pair had been staying apart. The Borkowski poet in residence apologises for his inability to sing… Ah, look at all the…

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Adam Horovitz | Uncategorized

NO MORE ROLLING

ByMatt Andrews May 11, 2006

Keith Richards may be permanently brain damaged and never perform live again – after falling from a tree. Doctors fear the worse for the Rolling Stones guitarist who underwent a second brain operation last night following his dramatic 15ft fall from a coconut tree. No more rolling, Keith? It’s such a shame. We’d always thought…

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Stuntwatch | Uncategorized

Weaving a tangled web

ByMatt Andrews May 10, 2006

Weaving a tangled web The sheer quantity of spin can silence the noise of a damaging story As a keen public relations-watcher I constantly marvel at how the dark craft continually changes. With each new publicity disaster – and I’m not thinking just of the Labour party … but it’s hard not to – the…

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Adam Horovitz | Uncategorized

PRETTY AS A PICTURE

ByMatt Andrews May 8, 2006

Tom Cruise is allegedly in talks to sell photos of his baby girl for up to $1 million. Whichever agency obtains the first official snaps of the tot will be able to sell them to the world’s newspapers and magazines. We have photographs for sale of a baby, a pretty baby who looks like any…

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