So Hillary Clinton’s campaign has reached for a soapbox and megaphone in a desperate attempt to regain momentum to counter the compelling charisma of Barack Obama who is leading the polls. The British broadsheets are all drawing parallels with John Major who pulled his ’92 campaign up with a pair of cosmic sock garters using the…
Jim Moran created a great stunt for a bed company in Alabama in 1959 for their 40th anniversary. He came up with the first electrical bed which included in its design a teas maid, a television and radio and a mechanism that could elevate or lower the angle of the bed. It was a first……
The Year in Ideas – The Times 29th December 2007 From Islam-friendly finance to the fall of Z-list celebrity, and from the rise of supercrunching to the return of the bonkbuster, leading commentators and Times writers chart the major cultural, economic and social changes of 2007 and offer their predictions on the shape of the…
It was a well known Hollywood tactic to change actors’ biographical information for publicity purposes. Even back in the silent era, names were changed to make them sound snappier, more attractive or less ethnic. Ages were changed to make actors appear younger and older. Height, weight and even birthdays were manipulated by the studios. One…
2007 will go down in history as an extremely busy year for the humble spin meisters in mediaville. There were plenty of things to occupy the media that had a PR overtone, beginning with the meltdown over celebrity Big Brother’s racist poppadom gate which gave Channel 4 a lot to think about and threatened the…
The Associated Press has reported that the next U.S. Undersecretary for Public Diplomacy and Public Affairs will be James K. Glassman. He will replace the infamous PR czar, Karen Hughes, one of the most important people in Bush’s government. Glassman had served on the Advisory Group on Public Diplomacy for the Arab and Muslim World,…
We are all aware that Britney Spears showbiz world is more than a little bit bizarre. Well – reports suggest that Britney is in talks to star in a spoof movie. Spears has reportedly been asked to play the Virgin Mary in a modern Nativity story called ‘Sweet Baby Jesus.’ by French producer Phillippe Rebboah. No…
Whilst researching my book I interviewed the great Freddie Fields, former co-founder of CMA which then became ICM, former producer and then head of MGM-UA Studios. Frankly Fields was a legend. The sad news is that he died on Tuesday and the funeral is today at 2 PM in Hollywood. It’s sad but Freddie told…
Becks may have virtually bared all for Armani, but the Special One has played a cannier PR game in the past few days. This year ends with another spectacular David Beckham publicity stunt. Not content with the three ring circus of his move to Los Angeles to sell soccer to the Americans, why not tie…
So Fast Track has bought Stuart Higgins Communications. http://www.guardian.co.uk/media/2007/dec/11/marketingandpr.pressandpublishing I am pleased for Higgy – an extremely effective operator. Alan Pascoe’s company has been very quiet but there was a time when Pascoe was omnipresent. I have not got a sense that he flexes muscle. Fast Track desperately need Stuartm and Pascoe will benefit from…