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The Fame Formula at London Book Fair

Encouraging news on the book front – http://pfdbooks.wordpress.com/2008/04/16/the-last-day/ PFD,my agents, have been trying to sell the international rights to the book at the London Book Fair. My book, The Fame Formula, hits the bookshops in August. The Fame Formula is an account of how Hollywood’s fixers, fakers and star makers shaped the publicity industry. It is a history of…

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John Prescott autobiography – publicity stunt or honest revelation

So- John Prescott has a book on his life coming out. Yes, another politician cashing in on his public office to help fund a comfortable retirement. It is tough selling books – have you ever wondered when you have been in a WH Smith, Tesco’s or Waterstones, how the hell do they shift all the…

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Silvio Berlusconi: the PR disaster's returns

The most gaffe-prone European leader of modern times, 71-year-old media billionaire Silvio Berlusconi, starts his third term as Italy’s prime minister today. Despite Italy facing deep economic and social problems, being a country close to recession with consumer buying power falling and unemployment rising, the man is back to pilot the ship of state. Somehow…

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Shock Sony pictures invest in Prom Night publicity stunt ..

At long last, a Hollywood Studio buying into a publicity stunt. According to reports, a fear-inducing publicity stunt in US movie theatres helped usher in success for the new film “Prom Night,” as the movie won the box office battle for the weekend ending April 13, according to USA Today and other film sources. The…

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Can Max Mosley survive at the helm of the FIA?

Yes – Mark Borkowski, Media commentator and publicist Can a personality survive the sort of scandal enveloping the beleaguered FIA president, Max Mosley? Of course, but it all depends on their attitude to how the media are reporting the story. It is an unenviable situation of deep personal pain. At least Max can afford good…