With a profile piece in The Independent and an extract from book in The Guardian today, the promotion for my book has really started. I have already done a number of interviews and have some more lined up, but what I notice most is that it’s very odd being on the other side of the promotion…
So, Max Moseley has won his privacy case against the News Of The world which heralds major implications for the way newspapers go about their business. The ruling offers a huge opportunity for clever personal publicists who live in fear of the Friday “phone call”. Never before has there been a time when the flaks…
When Shane Richie popped in to see me three or four months ago to talk about an idea for his forthcoming drama called Whatever It Takes, I was intrigued to know more. His visit to my office was to research the modus operandi of a celebrity publicist. Although I thought the script was more Max…
Up above the world so high The age of gods and princes on the silver screen has passed, as we turn instead to fleeting celebrity and digital thrills. Phil Hoad tells of how we conspired to kill the stars The internet has accelerated the process of turning actors into so much meat for the celebrity…
Not as interesting as Rob Deering’s Boobs 2008, but more compelling than Karita Mattila, the star soprano, and the Finnish Radio Symphony Orchestra, I am listed as the 83rd hottest event in the Edinburgh Festival. 83: Mark Borkowski One of showbiz’s more charming public relations men explores the ancestry of his questionable trade. Long fascinated…
Prince Harry and Prince William arrive to the City Salute sunset pageant on May 7, 2008 in London Photograph: Dan Kitwood It is a compare and contrast case study that will no doubt appear in PR textbooks in years to come. Return to the tabloids of three years ago, and Princes William and Harry were…
I’ve been asked to represent some odd stories in my time but this one really takes the sauerkraut. A man has claimed that his dead parents’ home in Whitton has Nazi treasure buried under a pond in the garden. The man in question, Michael Hurll, a light entertainment producer, told estate agents Anish Gola and…
Spin when you’re winning It could perhaps best be called The X Factor for spin doctors. To celebrate the launch of The Fame Formula, a rollicking history of the Hollywood PR machine by spinmeister Mark Borkowski, booksellers Borders has joined forces with the book’s publisher, Pan Macmillan, to launch a competition to win 15 months…
I had a challenging hour on Wednesday. I was a witness on BBC Radio 4’s The Moral Maze. The debate was triggered by research from the Children’s Society which blames celebrity headline grabbing antics for fuelling bad behavior and promoting materialism. The panel was Michael Buerk (chair); Clifford Longley, Claire Fox, Melanie Phillips, Kenan Malik. You can…