|

Lord Mandelson, Louis Vuitton and Bags of PR Hell

The Daily Telegraph’s Tim Walker asked me for my opinion, in today’s paper, on Bernard Arnault’s response to Lord Mandelson’s insistence that the Louis Vuitton bag he was photographed with last week wasn’t his… “Bernard Arnault responded with a polite “merci, mais non” when I asked him if he would care to comment on why…

|

My Edinburgh

Here’s an unedited version of the piece I wrote for yesterday’s Independent, on My Edinburgh. Trawling Edinburgh Festival for the sites of my old publicity stunts, celebrated in the #Twithibition I have just launched, has been a contemplative experience. The stunts celebrated 25 years of mischief, but that was then. What is now? I thought…

|

PR Gaffes in Fashion Retailing

The Daily Telegraph asked for my opinion yesterday on the ruling against Abercrombie & Fitch, who were found to have “wrongfully dismissed and unlawfully harassed” Riam Dean, a 22-year-old woman with a prosthetic limb who was shuffled off the shop floor last year. “Mark Borkowski, a leading brand and celebrity publicist, said: ‘This is probably…

|

Improperganda: The Great Edinburgh Stunt #Twithibition

I have just launched Improperganda: The Great Edinburgh Stunt Twithibition, a whole new form of exhibition, especially for the Edinburgh Festival, featuring 11 eye-catching posters commemorating some of the greatest stunts to have graced the streets of Edinburgh and utilizing the conversational, interactive power of the internet The #Twithibition is a manifold, interactive marvel –…