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Mark Borkowski

Author: Mark Borkowski

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Struggling with Reality

ByMark Borkowski April 11, 2011

It’s an absolute fact that once you’re in the public eye everything changes. Politicians in particular struggle to get used to being public property. Perhaps it should be called the Camcleg law of diminishing contact with everyday realities, at least for the duration of this Parliament. ‘Call-me-Dave’ Cameron and his wife Sam’s latest PR stunt…

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The Hard Sell and the Hard Truth

ByMark Borkowski April 7, 2011

“Can PR be honest?” people outside the industry have been known to ask. Can it, as an industry, stand up and tell hard truths occasionally? There seems to be a suspicion that the industry takes in the less scholarly in the same way the clergy used to in centuries past. People prone to toe the…

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The Evil That Men Do

ByMark Borkowski April 1, 2011

In the wake of coming home from Poland and reconnecting, with an astonishing amount of clarity and detail, with my roots, I am finding it hard to adjust to the idea of April Fool’s Day when there seems to be so much capacity for evil in the world. Is humanity essentially evil? Are we really…

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A Borkowski March in Links

ByMark Borkowski April 1, 2011

I’ve been in and out of the papers this month, commenting on a number of subjects, from the perils of PR spin on behalf of dictators to Sarah Ferguson’s latest misadventures by way of the redemption of Chris Brown and, since I’ve been in Poland, as mentioned in my previous blog, I hope you’ll pardon…

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What's In A Name?

ByMark Borkowski March 31, 2011

What’s in a name? That’s the question I have been asking myself this week. Back in the day, I thought that trading under my name was a great idea. Some have challenged the conceit, but it was the need to create a family business that was my biggest inspiration. I was proud of my father…

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Remembering Jay Landesman

ByMark Borkowski March 25, 2011

I went to the wake for Jay Landesman yesterday evening and it was wonderful to see a collective spirit present and some great people gathered to pay tribute to the great man. Perry Benson was there; John Cooper Clarke paid tribute in his inimitable style; it was also great to see the amazing Jim Haynes,…

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Because we all need a laugh sometimes…

ByMark Borkowski March 25, 2011

Because it’s been an unrelenting year so far, and because we all need a good laugh, and because Victor Lewis Smith is a funny man, and because we always need reminding how awful Little Chef is, here’s Victor’s wonderful review of Little Chef from the Guardian six years ago. And here’s the link to the…

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Elizabeth Taylor: A Star Blinks Out

ByMark Borkowski March 24, 2011

One of the last goddesses from the pantheon of great Hollywood stars has died. Let’s give thanks for the life of true movie icon Elizabeth Taylor. As a fledgling publicist I met her retinue at a film shoot at a long forgotten theatre, axed by funding cuts in another age. The encounter left an indelible…

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OMG! Peaches Geldof and the Celebrity Heart of Darkness

ByMark Borkowski March 23, 2011

I received an urgent comic tweet instructing me to watch OMG! with Peaches Geldof on ITV2 last night from my old pal Kevin O’Sullivan, aka @Tvkev the legendary Sunday Mirror TV critic. ‘You’ve got to watch this at least once!’ he said, so I tuned in with my two sons. We lasted a little under…

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Bombing in Libya

ByMark Borkowski March 21, 2011

As the bombs rain down on Libya, there are already people looking beyond the images of the destruction wreaked who are eager to get in to the country, post-conflict. Big PR will be planning already how to own the hearts and minds of the world with regards to Libya. There will be lots of meetings,…

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