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Dishonoured: How the Beckham knighthood scandal reveals the rot at the heart of the honours system

ByMark Borkowski

Sunday Times, 12.02.17 Mark Borkowski, a public relations expert, argued that brand Beckham was having a “wobble” rather than a “tumble”.  He added: “It’s now all about recovery and it will be business as usual.”

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Branson Accused Of Publicity Stunt Over Obama Trip

ByMark Borkowski

The Guardian, 09.02.172 “Branson always has a very strategic and clever way of exploiting publicity,” said Mark Borkowski, a London-based PR consultant who has written a book about the art of publicity stunts.  “This is a money-can’t-buy publicity opportunity worth millions.  It has been reported all over the free world and these are the first…

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Four-letter Emails Storm 'won't hurt Brand Becks'

ByMark Borkowski

PR guru Mark Borkowski disagreed [with Piers Morgans tweets] and said his image was strong enough to bounce back.  “It’s certainly not a good day for his brand.  They will be wringing their hands in despair but there is always the ability to recover,” he said.  “Plus, he is a double act, it is not…

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Corbyn's Labour manifesto: when is a leak not a leak? (The Drum)

ByMark Borkowski

Jeremy Corbyn has always insisted that Labour policy be decided by consultation and debate. With the leaking of a draft of the party’s manifesto, Labour has launched its most ambitious act of policy crowdsourcing. As a pundit pointed out, leaking the manifesto is probably the surest way of getting the media to seriously read it….