In a publicity battle between a bunch of kids protesting against the most up to date bugbears around and the Church of England, the playing field isn’t exactly level. Watching St Paul’s trying to do PR is a bit like watching your Aunt Enid dance at a wedding: it’s somehow anachronistic, disjointed, just plain wrong….
The video of Polish politician Katarzyna Lenart stripping for votes has generated the kind of online buzz that other party political broadcasts (and I use the term in its loosest sense) could only dream of. Shot on what appears to be a pretty low grade camera and featuring a swivel chair that wouldn’t look out…
So, everyone, panic over. Our liftime’s answer to the Irish Potato Famine or the sacking of Rome is at an end. I refer, of course, to the great blackberry blackout. At the time of writing, my emails are now fully functional once again after a mere 3 days, 23 hours and 45 minutes. Given that…
Somewhere in the heart of New Zealand, the England team will be shaking off hangovers, disengaging themselves from the arms of dwarves and former family friends, and getting psyched up for training prior to their all-important clash with France. While Mike Tindall’s injury excludes him from the final team, his presence will be felt nonetheless….
I went along to the Mirror’s Pride of Britain Awards (airing tonight on ITV at 8) the other night, and in addition to having a bloody great night it got me thinking about how a good tabloid can get things exactly right. The Mirror’s repeated airing of what is a classic piece of event TV…
I respect Dave Trott. He is an Ad man and Guru of considerable stature I read and liked his book Creative Mischief. Usually, Dave provides clear thinking and words of wisdom. I’ve been preoccupied; I missed his recent CampaignLive blog Stuntvertising. I read the post, my heart sank. This got my goat; “Normally I’m not…
This November 22nd, Microsoft will seek to excite and entice key customers with a major, thought-leading conference: Imagine 2011 London, featuring a 40 minute presentation from Mark Borkowski. Microsoft are taking major shifts towards constructing and presenting a clear brand narrative, and Mark will be helping them on their way with a presentation about how…
On 21st November, Mark will feature as an expert speaker at Handpicked Media Gets Social, Handpicked Media’s largest blogging event to date, at RIBA in London. Mark will be helping hordes of top bloggers grow their profiles- and their readership- with an innovative and entertaining presentation on the power of the brand narrative. Mark will…
On November 10th, Mark will be delivering a Key Note speech at this year’s ‘Marketing, the Art Of’ conference in Gateshead, where he’ll be unleashing a powerful address on the true, transparent brand narrative. The conference this year focuses on the rise of digital marketing. Mark will argue that, with the rise of social media…
(You can also read this post in the Huffington Post, here) The excitable and ubiquitous coverage of ‘labour boy’ Rory Weal following his appearance at the Labour Party Conference on Monday said a lot about the power of narrative. From Melanie Philips’s enraged dismissal of his ‘mantra of hate’ in the mail to the Guardian’s…