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Brands like Red Bull like Felix

So #Felix is no longer just a brand of cat food or a defunct cartoon character, but embodies a new marque of heroism and maverick adventure.  A stuntman extraordinaire, who last night earned much sort after one word equity. Felix Baumgartner, a 43-year-old Austrian, former military parachutist,  skydived into the record books. Jumping from 23 miles above the earth, Felix…

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Prince Harry Delivers

Back in August Mark predicted Prince Harry’s overexposure in Vegas would result in a significant tourism boom for Sin City, writing in his blog: ‘(Prince Harry’s) party machine  focused exceptional  attention on Las Vegas this week. It’s now enjoying  astonishing and unprecedented Royal endorsement, the kind of patronage money can’t buy… Without spending a cent,…

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Jimmy Saville and the Fleet Street Gravediggers

Savillegate rages on today, with Mike Smith’s impassioned and lengthy rebuttal of claims of institutional sexism at the Beeb made over the weekend during an hour long appearance on Richard Bacon’s Radio 1 show. With accusations of child-abuse against the TV presenter mounting day by day, it is becoming apparent that the true character of…

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IKEA: A Storm in a Flatpack

IKEA, the Swedish lifestyle and furniture goliath, suffered the slings and arrows of outrageous criticism on Tuesday after it emerged that the company airbrushed images of women from the Saudi edition of its consumer bible. Not surprisingly this decision has created a mega PR storm in a flat pack. Will the hue and cry harm…

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Waitrose and the twitter storm: happy accident or calculated hit?

Waitrose have joined the happy band of consumer brands to have a well-intentioned twitter campaign hijacked, as their #waitrosereasons hashtag found itself the source of various class-based jibes at the expense of this most well-heeled of retailers. I am still trying to work out if this was a calculated attempt to kick off a conversation….

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Royals have to draw line in the sand – but it’s a high-risk move

This piece originally appeared on Scotsman.com The Duke and Duchess of Cambridge are right to be taking this course of action – they’ve got to draw a line in the sand. They are boosted certainly by the current mood of the media in this country. I suspect that ten years ago we would have seen…

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The Hillsborough Disaster and the Fresh Dangers of Media Manipulation

The long-overdue answers about police conduct during the appalling Hillsborough disaster have captured the media, and particularly the red-top, imagination. It’s small wonder- the tragedy is ingrained into our national psyche to a degree unmatched by any comparable event. Understandably, the families of the 96 have campaigned unrelentingly for justice, but the fascination extends beyond…

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Vladimir Putin and the pitfalls of the personality cult

Vladimir Putin inspired worldwide scorn and a few great photoshops this week when he announced his plans to aid the migration of some unfortunate birds with the help of his trusty hang glider and a superhero-esque costume. In some sense, people are right to laugh- Putin is a crazed autocrat, so mad on his personality…