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Public Relations the Dark Alchemy of the Social Age

The attack on the soldier on the streets of South East London was truly terrible. The two men who carried out the attack coveted one thing: the oxygen of publicity for their cause. And boy, did they get it. Today’s papers are entirely dominated by sensationalist headlines and language that does nothing to encourage calm…

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Lessons from Sir Alex: building a cult brand takes balls

As the sun sets on the news that Sir Alex Ferguson has decided to hang up his fabled hair dryer, it is  time to consider the lessons the PR industry might learn from  his departure. Undoubtedly,  Sir Alex was a remarkable leader, true he forged a unique brand personality but his move to take control…

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Suarez, shame and the not-so-beautiful game

The BBC crowned Liverpool player Luis Suarez the king of football controversy yesterday afternoon following the FA’s announcement that they have handed him a massive 10 match ban. The scandal has had scribblers on the sidelines outraged at football’s reputation since. Left, right and centre, commentators have been clamouring to declare that football’s reputation is…

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Justin Bieber, Anne Frank and the hidden blessing in a Twitter travesty

Justin Bieber fell foul of public opinion earlier today following comments made after a visit to the Anne Frank Museum saying that he thought Anne Frank was a “great girl” and that he wished she too were a “belieber” (term for a Justin Bieber fan). Although defensiveness is an immediate reaction to the atrocities of…

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Sally Osman, Paddy Haverson and the Royal PR machine

Today marks a momentous day for Sally Osman, who, in June, will take on the role of Communications Secretary to HRH The Prince of Wales and The Duchess of Cornwall. Whilst researching my book, The Fame Formula, which examined the PR legends of Hollywood, a pattern started to emerge: the very best publicists in the…

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Fundamentalism and the Dark Arts of Propaganda

As I write this from Los Angeles, the news ticker is awash with the minutiae of the horrific bombing that took place in Boston today as marathon runners crossed the finishing line. Doctors are telling stories of innumerable injuries and amputations; eye witnesses are giving accounts of terror and confusion; the President is offering platitudes…