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Mark Borkowski

Author: Mark Borkowski

THE FAME FORMULA or In Search Of The Sons Of Barnum | Uncategorized

In Search Of The Sons Of Barnum

ByMark Borkowski February 22, 2006

Oh happy day, I have found Cy Slocum’s original press book in the biography section of the Academy of Motion Picture library. It’s true he was represented by the mighty press man Wilton Locknaye.

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THE FAME FORMULA or In Search Of The Sons Of Barnum | Uncategorized

In Search Of The Sons Of Barnum

ByMark Borkowski February 22, 2006

This morning I paid a visit to the grandson of Nat Spinefeld at his Beverly Hills home. He told me all about the stunts his grandfather pulled.” Publicity was the only air that he breathed.”

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THE FAME FORMULA or In Search Of The Sons Of Barnum | Uncategorized

In Search Of The Sons Of Barnum

ByMark Borkowski February 21, 2006

Hollywood legend Freddie Fields, producer of movies such as Millennium, Glory, Poltergeist, Crimes of the Heart, Fever Pitch, American Gigolo, Looking for Mr. Goodbar and Lipstick, talks candidly about his life and times to a short plump ageing PR guru.

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THE FAME FORMULA or In Search Of The Sons Of Barnum | Uncategorized

In Search Of The Sons Of Barnum

ByMark Borkowski February 21, 2006

Reseaching the great Hollywood PR man, Borkowski takes a morning dip in the Beverly Hills hotel pool where Dexter Berrey hatched his scam to kidnap Roy Roger’s horse. How he was ever inspired in 80 degrees of water is a mystery.

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THE FAME FORMULA or In Search Of The Sons Of Barnum | Uncategorized

In Search Of The Sons Of Barnum

ByMark Borkowski February 20, 2006

As the local weather girl on KCAL “your source for Southern California’s breaking news” said this morning, ” Brrr its 52 degrees and if you going out this morning be sure to put on some warm clothes! ”

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Stuntwatch | Uncategorized

Oy Sven, my son! Beyond here be dragons!

ByMark Borkowski April 2, 2004

Do people truly think that if you’re in the public eye, you can somehow escape scrutiny? Either Sven was naïve (and he continues to express puzzlement at the rules of celebrity culture – viz “It is always difficult to understand that whoever has this job should be a saint, should not earn a lot of…

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Stuntwatch | Uncategorized

How the war was spun

ByMark Borkowski March 19, 2004

I have just completed work on a BBC3 documentary entitled Iraq: How the War was Spun My contribution to the programme is an investigation of the role of PR in promoting the Gulf war, and in controlling our perceptions of the conflict. The ineluctable conclusion is that you and I and anyone with an ounce…

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Stuntwatch | Uncategorized

Coke blunder need not be water torture

ByMark Borkowski March 9, 2004

What’s wrong with tap water? I drink it every day. And if someone can give some good old British water a bit of a hi-tech going over, it’s got to be even better. Better than that poncey stuff they dig out of holes in the ground in the Alps. And what’s the real thing in…

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Stuntwatch | Uncategorized

The Passion and the PR

ByMark Borkowski March 1, 2004

It’s been a great couple of weeks for brands discovering how to get media coverage by setting up a stunt. First there was the big Barbie/Ken Valentine’s Day split. I’d seen it coming; she’d been playing around with girls all over the place for years, and has quite a history of making an exhibition of…

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Stuntwatch | Uncategorized

Nipple gate

ByMark Borkowski February 13, 2004

There seems no point to rush to judgement and speculate on how long the media and marketing community are going to focus on the I am A Celebrity Crowd. Perhaps I will revisit all my rash predictions in a month or so to see if their true potential has been capalized upon. Watch as their…

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