One of the joys of life for a humble publicist is to marvel at the poetry of pure propaganda. Often when a pro-active campaign is shaped like the proverbial clay on the potters wheel, it is moulded by a ham-fisted half wit resulting in acres of print that work against the original aim. The new…
Top PR’s View’s on Madonna The London Paper: Wednesday 18th October 2006 by Mark Borkowski It appears she has broken every rule in the PR book, every rule in the bible of of dos and don’ts built up over decades of celebrity disasters.
Sport and homosexuality have never been the best of bedfellows. And there’s a sad and salutary lesson to be learned from the attempt by a professional wrestler called Chris Kanyon to combine the two.
Why I love Banksy Banksy is a shining example to all PRs who understands that the media is his canvas to use as he sees fit to connect with a global audience. http://media.guardian.co.uk/marketingandpr/comment/0,,1873225,00.html
Hungary for publicity? I might be wrong, but could the BBC’s Robin Hood tapes in Budapest be just the latest bid to steal column inches during the silly season? http://media.guardian.co.uk/columnists/story/0,,1861304,00.html
Fighting talk ‘Heather and Paul’ are in the best possible PR hands, but who will emerge triumphant from this public tussle of reputations? http://media.guardian.co.uk/marketingandpr/comment/0,,1840714,00.html
A boring and monotonous modern day PR gimmick used by the many stalwart agencies around London these days is the peddling of research results. Occasionally, these do have an impact and a point, but the more credentials PR presentations I see, make me realise this is the only way people know how to generate a…
The front page of this morning’s Daily Mirror has the harrowing headline “Girl, 6, Killed In Fire-Eater Horror”. A six year old girl died from burns when she was showered with flames while watching a fire eater in Turkey. Apparently the little girl was the victim of a stunt spectacle going horribly wrong, when a…
I have noticed down the years that publicists can often get over-excited about what looks, on paper, to be a very interesting job proposal. But sometimes, by the time you’re only half way through, the job has exposed hidden depths. I have been reading about some of the shenanigans of Paul Macnamara, who entered the…
Leaving LA Being a studio PR is a horrible no-win job and you just end up taking flak from all sides It used to be one of the best jobs in Hollywood. These days there can’t be many worse jobs in the world than being a studio PR. This week’s Variety reports, under the headline…